Sofitel launches Legend luxury hotel label
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Date: 6 July, 2011
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This month the French hotel chain Sofitel officially launched its new Legend luxury brand. Sofitel’s Legend brand forms part of the plans to expand its reach within the UK and internationally. The first Legend Hotel opened in Vietnam in 2009 but now the group is officially launching the label in Amsterdam this year with other hotels to follow. Sofitel Legend is designed to offer luxury indulgence in historical buildings allowing guests to follow in the footsteps from King and Queens, to presidents and authors.
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