11 Howard: Soho's slice of Scandinavia

Grace Smith uncovers the Scandinavian-chic Terrace suite at 11 Howard.

Located in New York City’s trendy SoHo district, boutique hotel 11 Howard is an urban oasis of Scandinavian minimalism designed by Danish firm Space Copenhagen in collaboration with creative director, Anda Andrei. Guests observing the hotel’s bleached wooden floors, neutral colour palette and textured gold accents would never guess the building started life as a humble post office more than a century ago. It even had a brief stint as a Holiday Inn before finally being transformed into its current state by developer Aby Rosen. 

Unsurprisingly for a NYC hotel, standard rooms at 11 Howard are on the slightly smaller side, however, the Terrace Suite – with 576 square metres of living space and soaring nine-foot ceilings – offers guests a capacious refuge from the crowded city below. Light and airy, the Suite consists of a bedroom with a king bed and master bathroom as well as a guest bathroom, living room, work area, full kitchen and dining room for eight. As the name suggests, there is also a large wrap-around terrace with views across the city. A pair of French doors open out onto the private rooftop balcony, where guests may choose to dine at the 10-seat table or take in the views on the large corner lounge. 

The suite’s interior furnishings have a strong Danish influence, with natural bamboo rugs and custom-crafted furniture, while the walls are adorned with ceramic sculptures by Taiwanese artist Katie Yang. The marble bathroom is offset with brass features and stocked with Grown Alchemist organic bath products. 

Just a short walk from Chinatown and Tribeca, 11 Howard offers a serene vantage point from which to explore bustling downtown New York. The hotel also donates a percentage of the revenue from each stay to a number of non-profit groups including Global Poverty Project and Conscious Commerce. 

The living room

Stay here

Rates for the Terrace Suite start from US$2625 (about A$3433) per night. 11howard.com


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