Best-selling author and TV host Luke Nguyen has been appointed Global Cuisine Ambassador for Vietnam Airlines.
Vietnam Airlines has announced that best-selling author and TV host Luke Nguyen has been appointed Global Cuisine Ambassador for Vietnam Airlines in a bid to further promote Vietnamese culture and cuisine to the world.
The three-year contract will see Luke develop eight of his own culinary creations that will be introduced on the Business Class menus of all flights departing Australia to Vietnam, as well as input into the current offering of 50 dishes served globally by the airline.
Creating a dish that tastes good up in the air and appeals to both continents is no mean feat, according to Nguyen, who is currently looking for new creative ideas to spice up the airline’s culinary offering.
“Menu-planning in the sky is very complex,” says Nguyen. “We lose about 15 to 20 per cent of our taste at 50,000 feet, and finding a food offering that has authentic Vietnamese flavours to suit different passengers isn’t easy. I’m looking forward to the challenge.”
“The Vietnam Airlines collaboration is a very exciting partnership for me,” Nguyen adds. “I’ve always been impressed with how much pride the airline takes in providing top-quality cuisine, so for my dishes to take off in such a big way is pretty special. I’m already dreaming up my next idea for the airline.”