More Australians are Favouring Luxury Holidays

Australians Favouring Luxury Holidays
Intercontinental Perth

New research from InterContinental Hotel & Resorts has revealed that the majority of Australians stay in high-end accommodation when on holiday

The findings from the luxury hotel chain show that some 7,379,000 Australians are choosing a luxury resort or upmarket hotel as their ideal venue for a holiday.

As for what destinations Australians are favouring for their holidays, Queensland triumphed with 34 percent voting it as the best state to holiday in, followed by New South Wales with 18 percent and Victoria with 17 percent to round out the top three.

The report also asked Australians what key features they look for when booking accommodation.

“Two thirds ­– 66 per cent – stated that a convenient location is important and 58 per cent think connectivity (WiFi) is vital. Other important aspects Australians look for include special views ­– 56 percent, room service – 49%, and a decent pool – 49 per cent,” said Leanne Harwood, IHG Managing Director for Australasia and Japan.

A high number of Australians at 65 per cent say the level of service received is very important to them.

However, the research also showed that 32 per cent of Australians are simply too busy with work to take some much-needed rest and relaxation, and over half a million Australians won’t take annual leave due to the stress they will return to if they are away from the office. As a result, Harwood said that many Australians are choosing weekend escapes and stay-cations as a way to hit the reset button without eating into their annual leave.

“We found that 46 per cent of the population are choosing luxury hotels for a relaxing weekend getaway, receiving first class treatment and returning to work refreshed and revitalised. It can be as simple as that.”

Share this article