Airbnb Luxe Ups the Ante with Ultra-Premium Holiday Rentals

Nukutepipi, French Polynesia | Airbnb Luxe
Nukutepipi, French Polynesia | Airbnb Luxe

Airbnb Luxe’s dedicated, highly trained ‘trip designers’ ensure every guest’s stay is personalised according to their needs, offering services such as private chefs, massage therapists and personal training sessions

Airbnb has launched a new home rental category, Airbnb Luxe, providing access to unique and spectacular properties with personalised luxury travel services. The new tier has launched with more than 2,000 handpicked homes, each one passing strict evaluation across more than 300 criteria to meet standards in both design and function.

These guidelines include elevated design standards on a variety of elements, from premium materials and finishes and rare and unique features; to spaces that accommodate groups, have chef-grade appliances and the proper number of bathrooms corresponding to each bedroom.

Each Airbnb Luxe booking also provides access to a dedicated, highly trained ‘trip designer’ who will ensure the stay is tailored to the traveller’s individual needs. After booking a property, the trip designer can help ensure effortless check-in and can also arrange a wide range of services, including childcare, private chefs, in-house massage therapists and personal training sessions.

“Today’s luxury traveller is craving more than just high-end accommodations; they seek transformation and experiences that leave them feeling more connected to each other and to their destination,” said Brian Chesky, Airbnb Co-Founder, CEO and Head of Community.

With homes that are destinations in themselves, travellers can stay at incredible places, including award-winning homes in New Zealand and South Africa, castles in France and breathtaking historic villas in Tuscany. Others may prefer complete privacy and exclusivity by booking an entire island at the incredible private atoll in French Polynesia, Nukutepipi, curated by Guy Laliberte, founder of Cirque du Soleil and Lune Rouge.

In addition to chateaux and chalets, Airbnb Luxe will also open the door to places to stay in cities. Building on the places to stay already available in cities like London and Los Angeles, Airbnb plans to add incredible properties in at least 12 more cities this year, including Milan, Paris and Austin.

Chesky adds, “With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel.”

There are already some spectacular Australian Luxe listings available on Airbnb Luxe, published in partnership with luxury home rental operator Luxury Retreats.

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