Tourism Australia’s New Campaign Will Make You Proud to be Aussie

Tourism Australia 'Live Our Philausophy' Campaign Images
Tourism Australia 'Live Our Philausophy' Campaign Images

‘Come Live Our Philausophy’ not only encourages people to book a flight to Australia and visit the country’s incredible destinations, but go a step further and actually immerse themselves in the best of the Australian way of life

Tourism Australia has unveiled its new three-year global campaign today, inviting the world Down Under to experience first-hand the Australian way of life.

The campaign, ’Come Live our Philausophy’, elevates one of Australia’s greatest assets – its people and personality – and aims to capture the philosophy of Australians and their informal approach to living, which research shows is highly appealing amongst visitors.

“We know from our research that 70 per cent of international travellers believe that Australians have a different perspective on life; 79 per cent believe that the Australian people are an important part of the Australian lifestyle; and 82 per cent would like to travel to Australia to experience our lifestyle,” Tourism Australia Managing Director Phillipa Harrison said.

“The Australian character and way of life has long been woven into our marketing. The journey began with Paul Hogan and Come Say G’Day. In more recent times Chris Hemsworth, our global ambassador, has been integral in embodying the Australian character for our audiences. Dundee too was all about leaning into our personality.”

“To say that Australians are laid back, outgoing, and have a great sense of humour would be both buying into widely-known clichés and admitting an absolute truth. An incredible sense of adventure and an insistence on having a great time is truly born into our DNA,” Chris Hemsworth said on the release of the new campaign.

Federal Tourism Minister Simon Birmingham added that Philausophy not only encourages people to book a flight to Australia and visit the country’s incredible destinations, but go a step further and actually immerse themselves in the best of the Australian way of life.

“At its core, Philausophy, is about giving travellers from around the world a taste of what makes Australia such an enjoyable destination by shining a spotlight on the people, lifestyle and personality that make Australian experiences so memorable.

“We know the unique nature of Australia combined with the welcoming and fun-loving nature of Australians sets us apart, and it is this combination that will form a powerful platform for our next wave of exciting new campaigns,” he stated.

The three-minute campaign video, released today, features local tourism operators talking about what they love about their homeland.

“…who better to talk about the Australian way of life than the tourism operators who live it themselves every day,” said Tourism Australia’s Phillipa Harrison. “Not only will they be front and centre in the campaign, but they will be pivotal in ensuring its success by continuing to be the face of our country’s tourism offering to international travellers.”

A suite of new creative assets have been developed for the Philausophy campaign, including over 5,000 new images captured across every state and territory, a series of industry videos, bespoke social content, a refresh of and, and a book featuring well-known Aussie icons who will have provided their own personal perspectives and experiences that help explain our unique Australian way of life.

The latest global campaign strategy is part of a $38 million investment that will be rolled out in Australia’s15 key tourism markets over the next three years to attract more international tourists.

“Our $143 billion tourism industry is such a vital part of our economy and in order to grow the industry further and create more tourism jobs, we need to find new ways to sell Australia and differentiate ourselves,” Minister Birmingham said. “In such a competitive global market, the sell is tougher than ever. We need to stand out from the crowd and find a unique selling point that sets us apart from our competitors.”

See the new campaign video below (and don’t be surprised if you start to feel all patriotic).

The Non-Stop New York to Sydney Flight Could be Closer Than you Think

Qantas crew arriving in Sydney
Qantas crew arriving in Sydney

 The proposed New York to Sydney non-stop flight will take around 19-and-a-half hours, shaving almost three hours off the current New York-LA-Sydney route

Flying to direct to The Big Apple could be closer than you think, with the world’s first New York to Sydney non-stop commercial flight having taken place last week. The Qantas flight, which took 19 hours and 16 minutes, is one of three ultra long-haul research flights the Australian airline announced in August would take place this year as part of Project Sunrise – a goal to operate regular, non-stop commercial flights from the east coast of Australia to London and New York. The direct flight will shave nearly three hours off the existing New York to Sydney via Los Angeles flight.

“Flying non-stop from the East Coast of Australia to London and New York is truly the final frontier in aviation, so we’re determined to do all the groundwork to get this right,” said Qantas CEO Alan Joyce in August on announcing the research flights.

A total of 49 passengers and crew were on the New York to Sydney flight, with a series of experiments assessing inflight passenger and crew health and wellbeing taking place throughout the journey. Tests ranged from monitoring pilot brain waves, melatonin levels and alertness, through to exercise classes for passengers. Cabin lighting and in-flight meals were also adjusted in ways that are expected to help reduce jetlag, according to the medical researchers and scientists who have partnered with Qantas. While night flights usually start with dinner before it’s ‘lights out’, for the New York to Qantas flight the passengers were served lunch and the cabin lights were kept on for the first six hours, to match the time of day at the destination.

The findings from the research flight will be used help shape the cabin design, inflight service and crew roster patterns for Qantas’ ultra long haul flights in the future.

The direct flight marks a significant milestone for commercial aviation, wihch wasn’t lost on aviation staff in both New York and Sydney, according to Qantas Captain Sean Golding, who led the four pilots operating the service. “We had a lot of interest from air traffic controllers as we crossed through different airspace because of the uniqueness of this flight. We also had a special sign off and welcome home from the control towers in New York and Sydney, which you don’t get every day.

“Overall, we’re really happy with how the flight went and it’s great have some of the data we need to help assess turning this into a regular service,” Golding added.

Two more research flights are planned as part of the Project Sunrise evaluations – London to Sydney in November and another New York to Sydney in December, with emissions from all research flights to be fully offset. When the airline conducts its research flight from London to Sydney, it will be only the second time a commercial airline has done so.

A decision on Project Sunrise is expected by the end of the year.

Fast Facts

  • QF 7879 non-stop flight from New York to Sydney will take around 19-and-a-half hours subject to wind and weather conditions on the day. This compares to a travel time of 22 hours and 20 minutes on the current New York to Sydney via Los Angeles flight.
  • Distance between New York and Sydney is 16,200 kilometres.
  • The flight will be operated by a brand new Boeing 787-9, registration VH ZNI, named “Kookaburra”
  • Months of flight planning have gone in to determining the optimum flight path, including running daily plans to establish wind and weather patterns
  • Four pilots will be on rotation throughout the flight. Two additional pilots will be in the cabin, having flown the aircraft to New York.
  • Nearly half of the aircraft weight on take-off is fuel. The other is aircraft, passengers and bags.
  • Flight will travel at 85% the speed of sound which is around 930 kilometres an hour.
  • Cruising altitude will start at 36,000 feet for the first few hours and then as the aircraft weight reduces with fuel burn, the cruising altitude will increase to 40,000 feet.
  • Pantry galley weight will be 1,500kg’s (food, trolleys etc.)
  • Findings on crew wellbeing will be shared with the Australian Civil Aviation Safety Authority to help inform regulatory requirements associated with ultra-long-haul flights over 20 hours.

New American Express Lounge Opens at Sydney Airport

AMEX Airport Lounge Sydney
AMEX Airport Lounge Sydney

The new lounge, operated by Plaza Premium Lounges, is  three times the size of the previous lounge at over 600 square metres, and offer more amenities, dining options and variety of relaxation spaces

American Express  has opened a brand new card member  lounge today,  located  near  Gates  50-63  at  Sydney  Airport’s  T1  International  terminal,  replacing the pre-existing lounge, which opened in December 2014.

The new lounge, operated by Plaza Premium Group, is three times the size of the original lounge at over 600 square metres, and offer more amenities, dining options and variety of relaxation spaces including:

  • Three shower suites featuring L’Occitane en Provence products;
  • Complimentary food and beverages featuring a variety of vegetarian, vegan and wellness options, an exclusive dining area, and live cooking stations;
  • Full service bar including a selection of cocktails and wide selection of craft and international tap beers;
  • High-speed Wi-Fi and charging stations and quiet resting areas;
  • Flight information screens, and a selection of local and international magazines and newspapers.

“Opening this new, spacious and convenient American Express Lounge at Sydney Airport is part of our ongoing commitment to provide our card members with premium travel benefits, exceptional hospitality and best-in-class facilities and experiences. We  look forward to  welcoming travellers  to  our new  card member lounge,” said Naysla Edwards, Vice President of Brand, Charge Cards and Experiences at American Express A/NZ.

“We believe guests will thoroughly enjoy all the additions, in particular the live cooking stations where guests can now order from an a la carte menu,” added Song Hoi-see, Founder and CEO of Plaza Premium Group.

The new American Express lounge at Sydney Airport’s T1 International terminal is part of American Express’ broader Global Lounge Collection, which offers Platinum and Centurion Card Members with access to more than 1,200 airport lounge locations across the world, in 500 plus cities, across 130 countries and counting.

The Global Lounge Collection includes access to American Express Centurion Lounges, International American Express lounges, Delta Sky Club® for Card Members flying on Delta, Priority PassTM Select Lounges upon enrolment, Airspace Lounges, MAG U.S. Escape Lounges and Plaza Premium Lounges. Card Members can find a lounge at the Global Lounge Collection website or by using the Amex Mobile app.

Australia’s First Underwater Hotel Opens Reservations

ReefSuite, Great Barrier Reef

Guests at Reefsuites on the Great Barrier Reef can choose between premium king or twin single accommodation below sea level, complete with private glass ensuite

Giving all new meaning to ‘sleeping with the fishes’, reservations have now opened at ReefSuites – the highly anticipated underwater accommodation at the Great Barrier Reef  – for stays as early as December 2019.

Cruise Whitsundays’ ‘Reefsuites,’ at Hardy Reef feature floor-to-ceiling windows affording guests panoramic views of marine life.

Guests can choose between premium king or twin single accommodation with private glass ensuite below sea level, with the conjoining wall between the two suites able to be opened to create one large suite for families.

The full Reefsuite experience includes a return cruise out to the reef, all meals and beverages, a selection of marine activities and overnight accommodation.

Cruise Whitsundays General Manager, Shaun Cawood, said Reefsuites provided guests an unrivalled chance to experience the Great Barrier Reef. “We wanted to create a one-off experience that would leave an indelible impression on guests. It’s a privilege to have access to the world-heritage-listed Great Barrier Reef and for people to be able to interact with the marine environment in this way is truly remarkable.”

The Reefsuites are the centrepiece of the $8 million redevelopment of the Reefworld pontoon, which has been meticulously reconstructed after damage sustained in 2017’s Cyclone Debbie.

Reefworld is also home to the renewed Reefsleep experience, which will allow up to 24 guests at a time to sleep under the stars on the pontoon’s top deck in specially designed ‘reefbeds’.

Both Reefsuite and Reefsleep guests will enjoy meals featuring local produce and ingredients from regional Queensland, prepared by an onboard chef.

While at Reefworld, guests will have the chance to snorkel, scuba dive, tour in the semi-submarine and view the marine life from the underwater observatory. Once the day guests have departed, Reefsuite and Reefsleep guests will have the pontoon, and the reef, to themselves.

According to Cawood, the welfare of the reef had been a major consideration throughout the project. “Naturally, we have worked closely with the Great Barrier Reef Marine Park Authority to ensure we protect the environment. This included sustainably removing 4000 pieces of coral from old moorings and replanting them on the existing reef wall to rejuvenate Hardy Reef,” he said.

The relaunch of the Reefworld pontoon has been supported by Queensland Government’s Growing Tourism Infrastructure Fund with a $2.75m contribution towards works.

Reefsuite bookings can be made here.

The Team Behind Lakehouse Daylesford is Opening a Luxury Farm Stay

Dairy Flat Lodge across the Vineyard
Dairy Flat Lodge across the Vineyard

The European-style lodge offers luxurious accommodation for up to 14 guests and boasts an extensive and productive kitchen garden, a vineyard, its own bakehouse, an established olive grove and an orchard of 350 heritage fruit trees

The team behind Lake House Daylesford, the Wolf-Tasker family has announced it will be opening a luxurious, exclusive-use holiday house in Daylesford, Victoria, in December 2019.

Dairy Flat Lodge and Farm is set on a 38-acre regenerative farm amid rolling hills in the hamlet of Musk, seven kilometres from Daylesford, where award-winning hotel, Lake House Daylesford is located. The European-style lodge offers luxurious accommodation for up to 14 guests and boasts an extensive and productive kitchen garden, a vineyard, its own bakehouse, an established olive grove and an orchard of 350 heritage fruit trees.

Dairy Flat Farm also has its own bakehouse, created within an existing semi-underground cellar space accessed via a tunnel beneath the lodge, and which will be operated in collaboration with Michael James, formerly of Melbourne’s renowned Tivoli Road Bakery.

All baking for the iconic Lake House restaurant will now come from Dairy Flat as will items for the Wolf-Tasker’s more casual country café Wombat Hill House – nestled in the Wombat Hill Botanic Gardens in central Daylesford. Surplus from the bakery will also be available at Wombat Hill House for visitors to take away. Michael James will run regular sourdough baking classes on site for Lodge guests and as an extension of the Lake House Cooking School program.

With champion of sustainable and local produce, Alla Wolf-Tasker, behind the new property, Dairy Flat Farm supplements what existing suppliers are unable to provide, as well as allowing Alla, the Lake House chefs and the Farm’s gardeners to experiment with growing rare and interesting vegetables, fruit and herbs.

“Having our own productive farm has been a long-held dream for me and the team at Lake House. It means that the vast majority of produce we serve now comes entirely from the local area. It’s also the next step for us and the Lake House family to close the loop on the immersive food-focussed experience for all our guests,” she said.

As for Dairy Flat Lodge’s accommodation, six ensuite rooms are available on the farm stay, with a live-in concierge on hand to organise every aspect of the guests’ stay. The interior design focuses on craftsmanship and artisanal production with custom-made furniture, cabinetry and upholstery, original artworks by Allan Wolf-Tasker, botanical paintings by Alesandro Ljubicic, sculpture by bronze worker Anthony Vanderzweep and woodwork from craftsman Greg Stirling.

Lodge guests will be able to partake in a farm tour or book into scheduled workshops on gardening, baking and bee keeping. They can also immerse themselves in the day-to-day activities of the farm: in the vegetable garden, orchard, vineyard, olive grove or ornamental gardens, with the bee hives or in the bakehouse.

“The Farm will continually be full of experts in their fields, giving guests an opportunity to observe, immerse or dive deep depending on their level of interest in getting their hands dirty,” Alla Wolf-Tasker added.

Lake House guests will also be able to visit Dairy Flat Farm on scheduled tours to learn about the region’s produce and growing seasons. Tours, classes, workshops and broader opportunities for learning will also be incorporated into the existing Lake House Cooking School program.

Affordable Private Jet Platform Lands in Australia


InstaJetz works with an approved network of premium aircraft operators and allows customers to compare available empty leg flights and choose the most cost-effective solutions for their trip

Private jet travel may no longer be out of reach for most of us, with the launch of InstaJetz, a new private jet and helicopter booking platform. On a mission to make luxury jet-setting more affordable and accessible for Australians, the Australian travel company offers flights to any city across the country, all of which can be instantly arranged through the InstaJetz platform. The service takes advantage of empty leg flights – the return portion of a one-way private charter flight, where the aircraft needs to reposition itself for its next customer, or to return to its home base – and operators are often happy to offer lower prices to fill the otherwise empty aircraft (and recoup costs).

InstaJetz works with an approved network of premium aircraft operators and allows customers to compare available empty leg flights and choose the most cost-effective solutions for their trip. Within a few clicks, customers can request when and where they want to fly, receive their quote, confirm and take off. Just to add to the exclusive experience, the InstaJetz team is available 24/7 to assist with anything passengers might need.

Sydney’s GPO Building Officially Becomes The Fullerton Hotel Sydney

The Place | Fullerton Hotel Sydney
The Place | Fullerton Hotel Sydney

The Fullerton Hotel Sydney takes over the historic GPO building at No.1 Martin Place after 20 years operating as the Westin Sydney

The Fullerton Hotel Sydney has officially opened its doors today in the iconic former General Post Office (GPO) building at No. 1 Martin Place in the heart of Sydney’s CBD. The debut comes almost twelve months to the day since The Fullerton Hotels and Resorts announced it would be taking over management of the 416-room hotel and rebranding the property to The Fullerton Hotel Sydney after 20 years under Marriott management. Australia Post sold the GPO building in March 2017 for $150 million.

The opening of the Fullerton Hotel Sydney marks the first international expansion of The Fullerton Hotels and Resorts, the brand central to the waterfront precinct of The Fullerton Heritage by Marina Bay in Singapore, which includes two award-winning hotels: The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore.

In acquiring the Sydney landmark, The Fullerton Hotels and Resorts adds another historic property to its portfolio, with The Fullerton Hotel Singapore, like its now sister Sydney property, also previously home to the country’s General Post Office and other government departments after its opening in the 1920s. The building was gazetted as Singapore’s 71st National Monument in December 2015 – the highest form of national recognition in Singapore and the equivalent of a listing on the National Heritage List in Australia.

“We encourage our guests to embark on memorable journeys that are deeper, more colourful and more rewarding when they stay in our one-of-a-kind, landmark luxury hotels with prime addresses that are destinations unto themselves,” said Cavaliere Giovanni Viterale, General Manager of The Fullerton Hotels and Resorts on the Sydney property’s debut.



Extensive remediation and maintenance work has been completed on the building’s Martin Place and George Street façade throughout 2019 in time for the hotel’s opening today. Stonemason and Artist, an expert team with a combined stonemasonry experience of 334 years, undertook a 38,000-hour laborious, chemical-free cleaning process to restore the building’s façade to its former glory. Other phases of restoration will follow throughout 2020.

“We are committed to conserving the Sydney GPO building for the enjoyment of generations to come; and the heritage façade remediation programme is just the first step in a multi-phase revitalisation programme to be continued following the opening,” Viterale added.

Known as the city’s rendezvous location, where Sydneysiders dressed to the nines to meet beneath the GPO clock completed in the mid-20th century, the heritage Sydney building commands a prominent social and physical position in the city. In present times, the landmark building remains in the heart of the city’s action, surrounded by financial institutions, luxury retail and lifestyle boutiques as well as galleries.

We wish to recreate this rendezvous location in 2019 and beyond by encouraging hotel guests and visitors to step into the historic building, and to create and share their own stories of this much-loved landmark and national treasure, just as they do at its sister property, The Fullerton Hotel Singapore,’ said Viterale.


Rooms & Suites

Inside the hotel, guest rooms will feature signature Fullerton touches including Harman Kardon Bluetooth speakers, Nespresso machines with pods, Singaporean TWG teas, and an extensive and indulgent pillow menu to assist with a good night’s sleep. At the touch of a button on a tablet that houses an interactive Tapendium Digital Concierge Solution, guests can browse and request the hotel’s services directly, including ordering a customised Fullerton burger from the in-room dining menu. Custom-made Atkinson amenities have been introduced in standard room categories, with exclusive Balmain amenities making a debut in club rooms and suites.

To commemorate the opening of The Fullerton Hotel Sydney each guest room will include limited edition souvenirs; a complimentary postcard and Fullerton stamps – inviting hotel guests to pen a note to their loved ones and post it from the former GPO itself.



In a nod to the hotel’s namesake heritage, The Fullerton Hotel Sydney will feature authentic Southeast Asian cuisines – including iconic Singaporean dishes such as chicken rice – alongside Modern Australian dishes in the new restaurant The Place.

Located on level one of The Fullerton Hotel Sydney, The Place is bathed in natural light through the magnificent glass atrium. Guests can wine and dine and enjoy the elevated views within the six-storey atrium that overlooks the former GPO courtyard. The sophisticated atmosphere is complemented by an open kitchen and lofty perch.

Another Fullerton tradition that will take up permanent residency at The Bar is the Signature Afternoon Tea. The menu delivers on delectable savoury options including Lobster Cornet a l’Oriental, duck rillettes in sesame bun and smoked salmon mille-feuille with caviar; dessert choices include chocolate moelleux, pecan maple tart and pandan lamington. A selection of scones and an extensive TWG tea menu will also be featured.

Diners can also choose a famous Singapore Sling or the hotel’s signature cocktail, Sydney Sling, from the bar menu, with each drink featuring unique flavours from the respective cities.


Opening special offer

To celebrate the opening, guests booking a stay at The Fullerton Hotel Sydney, a Preferred Hotels & Resorts Legend Collection partner, will enjoy special launch benefits including an AUD$50 dining credit and triple points from the I Prefer Hotel Rewards program. The offer is valid from 18 October 2019 to 17 March 2020 and reservations can be made via Rooms are available from AUD$380 per night, inclusive of taxes.

Luxury New Zealand Lodge Unveils Mirrored ‘Pods’

The three cosy and compact pods are nestled gently into the landscape, their innovative mirrored exterior reflecting the spectacular natural surrounds

Luxury lodge The Lindis, which opened on New Zealand’s South Island last year, has unveiled its new luxury mirrored “pods”. Located a stone’s throw away from the main lodge on the 2428-hectare Ben Avon Station surrounded by conservation parks, mountains and beech forest, the three cosy and compact pods are nestled gently into the landscape, their innovative mirrored exterior reflecting the spectacular surrounding nature.

Inside, the double-glazed, one-way mirrored glass walls on three sides give guests immense privacy along with uninterrupted views of the scenic Ahuriri Valley and mountains, and provide a practical purpose, keeping the pods cosy in winter and cool in summer.

Designed by architect Noel Martin, each 20-metre-squared luxury pod features an interior of rich, dark woods, a king-sized bed with sumptuous bedding, an ensuite with a black marble sink, outdoor gas-heated tubs, private decks and top notch eco-amenities.

The Lindis pods have been created using the same sustainable design principles as the main lodge and use an onsite backup generator, efficient LPG boilers, geothermal heat pumps, rainwater harvesting systems and state of the art insulation.

A wide range of activities including fly fishing, hiking, horse riding and e-biking is on offer to guests of The Lindis, along with the world class cuisine.

The Lindis pods can be rented individually or in conjunction with the lodge, privatising the whole property.

Belmond Unveils New Wellbeing Experiences

Belmond Madeira
Belmond Madeira

Good Living at Belmond is about avoiding the ostentatious and focusing beyond pure wellness to authentic and timeless experiences

Luxury travel company Belmond, a part of the world’s leading luxury group, LVMH Moët Hennessy Louis Vuitton, has unveiled a new set of wellbeing experiences entitled Good Living at Belmond to encourage discovery and enrichment among its guests.

The experiences have been designed with an emphasis on mindfulness and meditation, challenging the physical and mental, cultural immersion and authenticity.

“Good Living at Belmond is about avoiding the ostentatious and focusing beyond pure wellness, on authenticity and timeless experiences,” said Arnaud Champenois, SVP Brand and Marketing, Belmond.Whether it is mindfulness in Anguilla or trekking in Myanmar; the evocative scent of flowers in Madeira; poetic conversations on a literary terrace in Sicily; or experiences that unlock cultures through music. It is about passion and discovery; and that one-of-a-kind authentic experience with an extra special je ne sais quoi that simply cannot be replicated. Plus, of course, a glass of champagne!”

Belmond has appointed a council of Good Living ‘Experience Makers’ – experts in their field – to curate the one-of-a-kind experiences. The experiences include:


Poetry in Motion

Inspired by Belmond’s literary legacy, Gala and Isabella Macpherson, founders of London-based theatre production company Platform Presents, will curate an anthology of poems inspired by rail travel and will host a special poetry workshop at Belmond Grand Hotel Timeo, Sicily, from the literary terrace where DH Lawrence wrote the novel Lady Chatterley’s Lover.


Self-Care to Travel by

Sisters Nadia and Katia Narain, authors of Self Care for the Real World and Rituals for Every Day, bring their philosophy of taking time to care for the body and mind to ensure balance and space for full enjoyment of life. Nadia and Katia will be hosting a retreat at Belmond Cap Juluca from 5th – 9th July 2020, a place of pure serenity and relaxation, and will curate a Morning Ritual for Belmond guests to help them take time to feel well and enjoy every moment of their holiday.


Music for the Soul

Author of Year of Wonder: Classical Music for Everyday, Clemency Burton-Hill has curated playlists that help those with busy lives to take time to be in the moment and make the most of the time and freedom that travel creates.


A World of Flowers

Florist Simon Lycett will take centre stage at the world-famous flower festival at Belmond Reid’s Palace in Madeira from 8th – 10th May 2020, where guests will be able to join a workshop to learn his craft and share his passion for floral art. Simon will also share his passion for home-made, hand-picked tea infusions from his garden, developing a floral tea recipe to be served across Belmond properties.


Inspiring Adventure

A young woman of serious ambition and curiosity, Raha Moharrak was the youngest Arab woman to summit Mount Everest. Raha will guide guests on a once in a lifetime expedition to Bhamo through the untouched north of mystical Myanmar, hosting a group of intrepid adventurers aboard the pioneering river cruise ship Belmond Road to Mandalay. She will share her knowledge and expertise of summiting the world’s tallest mountains and creating guides for those looking to follow in her footsteps.

A Private Vanuatuan Island will be the World’s First Carbon Neutral Cruise Destination

Vanuatuan culture | Photo ©David Kirkland

The new island destination will be targeted at Australian travellers, and created in close collaboration with Vanuatu authorities and local communities

Royal Caribbean CEO Michael Bayley and Vanuatu’s Prime Minister, Charlot Salwa, have announced the cruise line will be creating the world’s first carbon-neutral cruise destination. Perfect Day at Lelepa in Vanuatu will also be the first private island destination designed for cruising in the Southern Hemisphere. 

Perfect Day at Lelepa will be created in partnership with the community of Vanuatu to showcase the distinct natural ecological beauty and diverse local culture of the island nation as well as provide employment and education opportunities, according to Salwai and Bayley.

“Anyone who has encountered the tremendous natural beauty of Lelepa can understand why it is the perfect setting for ‘Perfect Day.’ Our guests who travel to the South Pacific are seeking authentic adventures and genuine relaxation, and they will find both here,” stated Bayley on announcing the project.

The island’s carbon-neutral status will come following an audit and certification by an independent third-party expert, with the island to be built with sustainability features designed to safeguard the island’s ecosystems. 

Perfect Day at Lelepa is the second island destination to be created by Royal Caribbean purely for use by its passengers, however the South Pacific island is set to have a drastically different look and feel from adventure park and accommodation spot Perfect Day at CocoCay in the Bahamas. The new destination will be aimed at Australian travellers with plenty of nature-focused activities such as hiking trails and snorkelling expected to be on offer on the island’s opening.

“…our guests around the world all have different definitions for their perfect day — and all of them are right. Our designers and nature have created the ideal South Pacific experience and we expect the results will be stunning,” added Bayley. 

Opening dates and more details to follow.