The hotel from Australian boutique hotel collection, Lancemore, will open in March as Lancemore Crossley St.
Australian boutique hotel collection, Lancemore, has announced the addition of a Melbourne hotel to its stable of properties, with the opening of Lancemore Crossley St. set for March 2020. Working with award-winning design firm Carr, the property will be the seventh property in the company’s portfolio, which includes Lancemore Lindenderry Red Hill, a sophisticated country-house hotel designed by Hecker Guthrie and Potts Point property, Larmont Sydney by Lancemore designed by Hassell Studio.
Situated in a laneway location, the hotel on Crossley Street, previously named Romeo Lane, is ideally located at a crossroads of Melburnian culture between the Paris end of Bourke Street, Theatre District and Chinatown.
The hotel is undergoing a $10M transformation, with its interiors artfully reimagined by Carr, one of Australia’s most influential architecture and interior design firms, whose design portfolio includes award-winning hotels Jackalope Mornington Peninsula and United Places Botanic Gardens.
Carr Director, Dan Cox said “Lancemore Crossley St. will be richly layered fusing art, theatre, architecture and urbanism to provide the sensory experience of being ‘onstage’ or ‘offstage’.” The hotel will feature five room types for guests to choose from, its walls hung with commissions from emerging artists and a rooftop terrace boasting city skyline views. Guests can choose whether to retreat to the calm offered by the 113 private rooms or experience the programs of the public spaces.
Creative agency Projects of Imagination (Chin Chin, Rare Hare at Jackalope, United Places) have been engaged to oversee the Lancemore Group rebrand, and all the brand touchpoints for Crossley St., with the aim of the property to connect with customers on every level – from the music they hear to the books in their room to the scent in the air.
Lancemore CEO, Julian Clark said he was excited to add Lancemore Crossley St. to the company’s growing collection. “This is our most ambitious project to date in, what is in my opinion, the best location in our home city Melbourne. The design will breathe new life into the building, referencing its past and present, to capture the essence of the city.
“Every detail has been considered through the lens of the new Lancemore brand, launching in early 2020, to offer a true Melbournian experience for the discerning guest,” he stated.