Malaysia Airlines launches new sustainability initiative

Malaysia Airlines Aircraft
Malaysia Airlines Aircraft

Malaysia Airlines commits to a new sustainability partnership with CHOOOSE.

Malaysia Aviation Group (MAG) recently announced its new partnership with Norway-based climate tech company CHOOOSE.

The partnership will see CHOOOSE develop and integrate software that will allow customers of Malaysia Airlines to see their direct C02 impact when booking their flights, as well as the option to support verified carbon offset projects.

The partnership is part of the group’s commitment to reach net-zero carbon emissions by 2050, with it remaining on track to meet the goals and objectives set in the MAG Sustainability Blueprint that was launched in 2021.

From June 2023, both Malaysia Airlines’ corporate and individual customers will have access to full carbon emissions transparency information and data. The aim is to help passengers better understand and make informed decisions about how they wish to address emissions associated with their flights and allow them the option to support verified carbon offset projects directly, in line with the UN Sustainable Development Goals. The climate-related projects selected by MAG will be in collaboration with sustainability aviation industry experts and will be certified by internationally recognised carbon certification standards.

Following the announcement, MAG Group Chief Sustainability Officer, Phillip See said, “We recognise the importance of our role in creating a sustainable future for the aviation industry, and we’re committed to not just reducing our carbon footprint but rallying participation from our customers to be part of this significant journey, towards achieving net-zero carbon emission by 2050.”

The partnership will expand to include the purchase of sustainable aviation fuel (SAF); while corporate customers will be provided with tools to automatically estimate the greenhouse gas emissions associated with employee travel, to voluntarily offset their emissions, and to report on their climate action along the way.

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