
There’s something truly magical in the air across Austria in 2025. From the baroque grandeur of Vienna to the alpine charm of Innsbruck and the timeless elegance of Salzburg, three of the country’s most iconic cities are rolling out the red carpet for a year of unforgettable celebrations. Each destination marks a milestone, and travellers are warmly invited to be part of the story – through music, art, history and moments that linger long after the journey ends.
Salzburg and SalzburgerLand sing again
The 60th Anniversary The Sound of Music (until December)
Sixty years ago, The Sound of Music movie premiered in New York City – and the hills have been alive ever since. More than a billion viewers around the world have fallen under the spell of the singing von Trapps, but for many fans, watching the film isn’t enough. They come to Salzburg, the Austrian city where the real story began, to follow in the footsteps of Maria, Captain von Trapp, and those seven harmonizing children.
This year, Salzburg is celebrating the film’s 60th anniversary with a kind of joyful grandeur that would make even the sternest nun break into song. Think: city-wide exhibitions, musical performances echoing through historic halls, and film-themed tours that take you from convent courtyards to Alpine meadows. The festivities peak in October, when a special anniversary week brings together fans, scholars and performers for a gala celebration and symposium.

They come to Salzburg, the Austrian city where the real story began,
to follow in the footsteps of Maria, Captain von Trapp, and those seven harmonizing children.



One of the most charming ways to take it all in is through the free SmartGuide app, where the voice guiding you isn’t just any narrator – it’s Nicholas Hammond, the actor who played Friedrich in the original film. His stories from the set add a personal touch to self-guided journeys through nine iconic filming locations, each one more Instagram-worthy than the last.
But perhaps the most moving part of the anniversary is the presence of Elisabeth von Trapp, granddaughter of the real Georg and Maria who inspired the film. Over the summer, she’s offering intimate walking tours, cosy culinary strolls and even private concert dinners –inviting guests to discover Salzburg not just as a backdrop to a beloved movie, but as the place where her family’s extraordinary story unfolded.
Of course, no pilgrimage is complete without a few mementos. The Salzburg Heimatwerk has created a special anniversary dirndl – a stylish nod to the film’s alpine fashion – and for those who prefer to celebrate through their stomachs, the Gaumenfreund restaurant at Hotel Hyperion is serving up a playful ‘Sound of Salzburg’ menu. Expect schnitzel with noodles (yes, really), apple strudel as crisp as you remember, and a glass of Uncle Max’s very pink lemonade.
Whether you’re humming “Do-Re-Mi” on the steps of Mirabell Gardens or savouring every bite of nostalgia, this anniversary is more than a tribute to a film – it’s a love letter to a story that continues to enchant, inspire and bring people together.
Waltzing through Vienna
The 200th birthday of ‘Waltz King’ Johann Strauss (until December)
In Vienna, music isn’t just background noise – it’s part of the city’s soul. And in 2025, the rhythm gets even more spirited as the Austrian capital spins into a grand, yearlong celebration of its most iconic composer: Johann Strauss II. It’s been 200 years since the ‘Waltz King’ was born, and Vienna is marking the occasion with the kind of cultural fanfare only it can pull off.
The festivities began in suitably dramatic fashion – at the stroke of midnight on New Year’s Day, the famous ‘Blue Danube Waltz’ soared through the frosty air over Town Hall Square, ushering in a cascade of events that will continue until the year’s final hours. Imagine waltzing through exhibitions, operettas, open-air concerts, interactive art installations and even an escape room – all inspired by Strauss’ life and music.
The scale is as ambitious as a Strauss overture. Every week brings a new highlight, and the events aren’t just confined to Vienna’s grand concert halls. From themed Danube cruises and circus operettas to traditional Viennese balls and impromptu singalongs in Stadtpark (home to that gleaming golden statue of Strauss himself), the entire city becomes a stage. Better yet, many of the performances are free – an open invitation to locals and visitors alike to join the dance.



From themed Danube cruises and circus operettas to traditional Viennese balls and impromptu singalongs in Stadtpark (home to that gleaming golden statue of Strauss himself), the entire city becomes a stage.
And while you’re soaking in the sounds, take time to explore Vienna’s newest cultural gems: The House of Strauss, set in the last surviving concert hall used by the Strauss family, and the Johann Strauss Museum, where multimedia exhibits bring his legacy vividly to life.
But perhaps the most audacious tribute takes place on 31 May. With a nod to cosmic destiny and a wink to the Voyager mission of 1977 (which somehow forgot to include Strauss’ music), Vienna is finally setting things right. In partnership with the European Space Agency and the Vienna Symphony Orchestra, the city will beam ‘By the Beautiful Blue Danube’ into space – at the speed of light. It’s a poetic full-circle moment: the waltz that’s become an unofficial anthem of outer space will finally be in space.
So whether you’re a lifelong fan or simply curious about the magic of Strauss, 2025 is the year to find yourself in Vienna – where the music doesn’t just play, it lifts you off your feet.

Sparkle and story:
a dazzling day at Swarovski Crystal Worlds
30 years of Swarovski Kristallwelten in Wattens near Innsbruck (May to October)

You might know Swarovski from the glimmering crystals on red carpets, bridal gowns, chandeliers or statement jewellery boxes. But just outside Innsbruck, in the quiet Tirolean town of Wattens where the brand was born in 1895, there’s a place where sparkle becomes spectacle: Swarovski Kristallwelten – or Crystal Worlds.
Created 30 years ago to mark the brand’s centenary, this glittering wonderland is part museum, part art installation and part fairytale garden. And presiding over it all is the iconic Giant – an enormous moss-covered head with crystal eyes and a waterfall flowing from its mouth. It’s impossible to miss, and entirely on-brand for a place built to dazzle.
This glittering wonderland is part museum,
part art installation and part fairytale garden
Step inside and you’re in the Chambers of Wonder, a labyrinth of dreamlike rooms brought to life by a mix of international artists, designers and architects. The result is a sensory journey through sound, light and – of course – crystal. Outside, 7.5 hectares of gardens invite you to slow down, wander and perhaps even chase the sunlight bouncing off sculptures and installations.
In 2025, Crystal Worlds is celebrating its 30th anniversary, and they’re doing it in characteristically dramatic style. This May, a brand-new Chamber of Wonder – crafted by Japanese artist Chiharu Shiota and inspired by an ancient legend – will join the line-up. Come June, the Giant throws its own birthday bash, with family-friendly festivities and plenty of sparkle. Through July and August, the gardens take on a new persona as the ring for Circus-Theater Roncalli, whose performances combine whimsy and theatrical artistry. And as the days grow shorter, October brings a hint of the eerie with their annual ‘Happy Halloween’ experience.


Before you leave, make time for the on-site boutique. This isn’t your typical souvenir shop –it’s a treasure trove of Swarovski’s most stunning pieces, including their latest: Swarovski Created Diamonds. These lab-grown gems, set in precious metals, marry cutting-edge design with a reverence for tradition – and are only available in the Kristallwelten stores in Wattens, Innsbruck and Vienna.
Swarovski Crystal Worlds isn’t just about looking at beautiful things. It’s about being swept into a world where light dances, stories shimmer and reality feels just a little more magical.


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