How Lexus turns ownership into a gateway to the world’s most inspiring travel experiences

Owning a Lexus has long been synonymous with craftsmanship, hospitality and understated luxury.

But it is the lifestyle that comes with ownership that truly sets the brand apart. Lexus Encore⁽¹⁾ – the brand’s luxury ownership benefits program – is designed to extend Lexus’ renowned omotenashi (‘wholehearted hospitality’) philosophy beyond the car itself, enriching everyday life with seamless, beautifully considered privileges. 

Complimentary for eligible new Lexus owners, Encore Platinum⁽³⁾ members, and available as a paid membership for those who choose Encore Elevate⁽²⁾, the program enriches life’s journeys with curated access, rare experiences and benefits that feel distinctly Lexus. 

Encore unlocks a world shaped around ease, comfort and discovery. Whether that means a restorative hotel stay, a tranquil airport lounge or the indulgence of slipping behind the wheel of another Lexus for a weekend escape, the program blurs the line between transport and lifestyle, redefining what it means to arrive.

What is Lexus Encore? A travel-led approach to luxury ownership

More than a rewards program, Lexus Encore⁽¹⁾ is a lifestyle extension of the brand’s design ethos and hospitality. Every element is crafted to help members move through the world with confidence and calm, supported by thoughtful privileges that make travel feel fluid yet refined.

While all eligible new Lexus vehicles come with a complimentary Encore membership, owners of selected higher-end models receive access to Encore Platinum – a premium tier designed for those who travel frequently or seek an even more curated level of service and exclusivity.

For all other Lexus owners, Encore Elevate ⁽²⁾ offers a paid pathway into many of the program’s most coveted benefits. Elevate mirrors a considerable portion of the premium experience, allowing any Lexus owner to enjoy a world of luxurious travel and lifestyle privileges.

Travel benefits designed for Australia’s most discerning explorers

For travellers, the premium tiers – Encore Platinum and Encore Elevate – truly shine. These levels unlock privileges created for explorers who value convenience, comfort and exclusivity.

Lexus On Demand ⁽⁴⁾ remains one of the program’s signature benefits. Members can borrow another Lexus better suited to the journey ahead – perhaps an SUV for a coastal road trip, a spacious model for a family getaway or a sleek sedan for a special occasion. Available at participating dealerships and select airports in Australia and New Zealand, this service allows members to fly interstate, collect a Lexus on arrival and continue their travels in refined comfort. 

Platinum members enjoy enhanced access to Lexus On Demand ⁽⁴⁾, while Elevate members also receive generous borrowing entitlements aligned to their tier.

Airport lounge entry enhances the travel experience further. While all Encore members can access participating lounges on a pay-per-use basis, premium-tier members enjoy inclusive access to more than 800 lounges worldwide. Each visit is an invitation to begin a journey in tranquility – with exceptional dining, quiet workspaces and the polished service that echoes Lexus’ own hospitality philosophy.

Hotel partnerships bring an additional layer of luxury to the program. Members enjoy thoughtful perks – such as late check-outs or special extras – at some of Australia’s most celebrated design-led hotels and resorts, including Jackalope on the Mornington Peninsula, Raes on Wategos in Byron Bay, Crown Towers Sydney, COMO The Treasury in Perth, Sofitel Adelaide and Sofitel Gold Coast Broadbeach. Each stay becomes an extension of the Lexus experience, marked by warmth, meticulous detail and understated sophistication.

Encore also unlocks exclusive access to some of Australia’s most acclaimed dining rooms. From Arthur in Sydney and Grossi Florentino in Melbourne to Bib & Tucker in Perth, Restaurant Botanic in Adelaide, Omotenashi in Hobart and Pilot in Canberra, these culinary partnerships reflect Lexus’ commitment to craftsmanship, creativity and the art of hospitality.

Why travel with Encore? A program that turns movement into art

Lexus Encore reimagines travel as something serene, intuitive and beautifully orchestrated. Rather than juggling multiple loyalty programs or navigating complicated reward systems, members feel looked after – from the moment they start the engine to the moment they arrive at their destination.

Its luxury lies in its curation. Every privilege feels deliberately selected, shaped around the belief that the journey is as meaningful as the place it leads to. Whether borrowing an RX for a weekend by the coast, unwinding in a quiet airport lounge before boarding, or checking into a boutique hotel overlooking the ocean, every step feels seamless, elevated and distinctly Lexus.

To find out more, contact your local Lexus dealer or visit Lexus online

(1) Encore Program is available to all Lexus Vehicle Owners to join. Memberships and benefits vary depending on eligibility and vehicle model owned. Memberships last for 36-months except for paid Encore Elevate which lasts 12 months from activation by the Dealership. Inclusions may change. Subject to availability. For full T&Cs, see your Lexus Dealer or lexus.com.au/encore.

(2) Encore Elevate Member Benefits can be purchased by all Lexus Vehicle Owners, for a 12-month period from the date Encore is first purchased and activated by the Lexus Vehicle Owner. Inclusions may change. Subject to availability. For full T&Cs and eligible models, see your Lexus Dealer or lexus.com.au/encore. 

(3) Encore Platinum Member Benefits apply on selected new and demonstrator vehicles for a 36-month period from the date Encore is first activated by the Dealership. Inclusions may change. Subject to availability. For full T&Cs and eligible models see your Lexus Dealer or lexus.com.au/encore.

(4) Lexus on Demand as part of Encore Member Benefits applies for a 3 year period with a varying number of redemptions depending on the type of Encore Membership. Vehicles may vary dependent on location and availability. For full T&Cs, details & eligibility requirements see your Lexus Dealer or lexus.com.au/encore.