Photography: Hawaii Tourism Authority (HTA) / Heather Goodman and Matt Horsepool
Mālama Hawaiʻi embodies the Hawaiian principle of ‘mālama’, reflecting care for Hawaii’s natural environment, culture and community. This holistic idea underscores their interconnectedness, emphasising that protecting one supports the wellbeing of all. Beyond conserving unique ecosystems, Mālama Hawaiʻi also preserves cultural heritage and aids local communities. This immersive Hawaiian encounter goes beyond guidebooks, showcasing the profound link between people, land, culture and ocean.
Activities like beach clean-ups and tree planting allow visitors to actively contribute to Hawai’i’s betterment while enhancing their own journey. The Mālama Hawaiʻi Program even offers potential rewards like discounts or free hotel nights for dedicated volunteer activities. This ethos extends to Australia and New Zealand, where it promotes mindful travel and positive influence, as exemplified by partnerships with various media outlets.