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GL

Nominee 2025

United Arab Emirates

ME by Meliá

Published

26 September 2025

ME by Meliá

ME by Meliá is the most contemporary expression of the Meliá Hotels International portfolio, positioned at the intersection of luxury lifestyle, design and culture. The brand is aimed at travellers who see hotels as stages for creativity and social connection, rather than simply places to stay.

Design is bold and architectural, often collaborating with globally recognised studios to create statement properties in cities such as London, Dubai and Milan. Interiors are art-driven, incorporating commissioned works, installations and striking use of light and material. Guest rooms are sleek and modern, featuring smart technology, curated amenities and a design language that balances comfort with spectacle.

Culinary identity is shaped by partnerships with leading chefs and restaurateurs. ME hotels host destination restaurants and rooftop bars that attract both international guests and local tastemakers. Menus highlight global flavours interpreted with innovation, while beverage programs focus on mixology and wine lists that align with the brand’s emphasis on culture and creativity.

Experiences at ME extend beyond food and accommodation. Music, fashion and art programming are woven into the hotel calendar, ensuring each property acts as a cultural platform. Wellness and fitness are also present, though tailored to the lifestyle positioning — boutique gyms, in-room yoga and collaborations with wellness brands rather than traditional spa formats.

Service reflects the brand’s emphasis on individuality. Staff are trained to be connectors and hosts, delivering hospitality with confidence, energy and personalisation. The result is an atmosphere that is dynamic, immersive and aligned with contemporary luxury expectations.

ME by Meliá offers a distinctive proposition within the global hotel landscape — a brand that defines luxury not just by comfort, but by culture, energy and creative expression.

Find out more at the official website, Instagram, Facebook, LinkedIn.


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