Australia (nation-wide with bases in Sydney, Perth, Adelaide)
Photography: Ormina Tours
Established in 1998 as a division of a renowned travel group (founded in 1971), Ormina Tours has carved a niche in the Italian market, generating close to 80% of revenue. Initially focused on small group and FIT in Italy, Ormina expanded across Europe, now operating in over 20 countries. Ormina guarantees tour groups are limited to 10 people for leisurely two- and three-night stays in exquisite four- and five-star properties, all driven by a passionate team prioritising local knowledge and unique experiences.
Ormina Tours enjoyed a successful 2023 season in Europe, hosting record-breaking guest numbers. The company’s unique approach allows for unhurried tours with a blend of structured sightseeing and independent exploration. It guarantees tour departures with only two people and offers fully tailored experiences in over 20 European countries. In 2024, Ormina Tours is introducing the Hotel Ambassador program, granting exclusive benefits at selected European properties for its guests.
The company’s dedicated staff possesses specialised knowledge of Italy and Europe and maintains strong industry relationships, collaborating with partners such as The Grand Wine Tour and the EU to provide exceptional food and wine experiences in Italy. Its collaboration with the Spanish Tourism Board enables Ormina Tours to offer insider knowledge to Ormina staff and network travel agents.
The company actively promotes lesser-known Italian destinations and supports sustainable tourism through direct partnerships with local operators, hotels, and wineries. It prioritises small group tours to enhance guest experiences while reducing its environmental footprint.
Ormina Tours prioritises every itinerary based on individual preferences, interests and accessibility needs, and its Hotel Ambassador program ensures guests enjoy exclusive benefits, including room upgrades and a warm welcome drink upon arrival, creating a truly personalised and elevated experience.