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Nominee 2025

French Polynesia

The Brando

Published

25 September 2025

The Brando

The Brando

The Brando on Tetiaroa, French Polynesia is one of the world’s most renowned sustainable luxury resorts, combining exclusivity with environmental innovation. Set on a private atoll once favoured by Tahitian royalty, the resort has become a global model for how high-end tourism can coexist with conservation and cultural stewardship.

Sustainability has been built into the resort from the ground up. Villas are constructed with natural and recycled materials, designed to blend seamlessly into the atoll’s environment. Innovative technologies power the resort, including ocean thermal energy conversion, solar systems, and advanced water treatment. These systems significantly reduce carbon emissions, positioning The Brando at the forefront of sustainable innovation in hospitality.

Community and culture are central to the resort’s ethos. The Brando supports Polynesian traditions through art, music, and storytelling, while offering employment and training opportunities to local residents. Collaborations with cultural practitioners and researchers ensure that heritage is preserved and shared authentically with guests, deepening the sense of place.

Guest experiences are enhanced by the resort’s sustainable approach. Dining menus feature organic produce grown in the island’s gardens, complemented by seafood sourced responsibly from surrounding waters. Villas offer seclusion and comfort while maintaining a low environmental footprint. Wellness programming includes Polynesian-inspired treatments, yoga, and mindfulness practices, ensuring that physical, mental, and spiritual wellbeing are at the heart of the stay.

Environmental conservation is at the core of The Brando. The Tetiaroa Society, supported by the resort, leads research and conservation projects that protect the atoll’s ecosystems. Efforts include bird conservation, reef monitoring, and the reintroduction of native species. Guests are invited to participate in educational activities and research programs, making sustainability both visible and interactive.

Through its pioneering model, The Brando demonstrates that luxury hospitality can be both aspirational and environmentally restorative.

Find out more at the official website, Instagram, Facebook, LinkedIn.


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