GL
Nominee 2025
Australia
Travel Associates
Published
26 September 2025

Founded in 1998, Travel Associates is Australia and New Zealand’s largest boutique luxury travel agency, with more than 300 advisors across 56 company-owned offices and six member businesses. With its headquarters in South Brisbane, the agency combines scale with a boutique ethos, positioning itself as a leader in high-end travel experiences across the region.

Travel Associates distinguishes itself through its advisor-led model. Each of its 321 advisors is an experienced professional with deep specialist knowledge, ranging from luxury cruising and adventure travel to wellness, family, and bespoke itineraries. The breadth of expertise ensures that clients receive personalised service backed by the resources of a large network.

The agency has evolved in step with changing traveller expectations. Innovations include new digital booking platforms, enhanced marketing campaigns, and a renewed focus on tailored engagement, allowing advisors to anticipate needs and offer more intuitive service. Its scale also provides leverage with partners, enabling exclusive access to benefits, upgrades, and unique experiences for clients.

Travel Associates’ strength lies in its ability to combine the intimacy of boutique advising with the power of a national brand. Advisors operate as trusted partners to clients, often developing long-term relationships that extend across multiple generations of travellers. This trust, combined with strategic supplier partnerships, positions Travel Associates as a leader in luxury travel advising in Australasia.
Find out more at the official website, Instagram, Facebook, LinkedIn.
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