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GL

Nominee 2025

Switzerland

Viking

Published

26 September 2025

Viking

Viking Octantis in Antarctica

Viking has established itself as a leader in destination-focused cruising, blending understated luxury with cultural depth. Originally renowned for its river cruises, the brand has expanded to include ocean and expedition voyages, maintaining a consistent philosophy: enriching travel through immersion in place, history and culture.

The Viking expedition fleet includes state-of-the-art Polar Class ships designed for both Arctic and Antarctic exploration. Interiors are Scandinavian in style — light-filled, minimalist and elegant, with an emphasis on natural materials and functionality. All-suite accommodations feature private verandas, while public spaces such as the Aula lecture hall and panoramic Explorers’ Lounge create opportunities for education and relaxation alike.

Dining reflects Viking’s culinary ethos: fresh, regional ingredients combined with Nordic traditions and international flavours. Guests enjoy a choice of venues, from casual buffets to refined restaurants, all included in the fare. Wellness facilities include Nordic spas with traditional saunas, snow grottos and hydrotherapy pools, alongside fitness spaces and yoga areas, reinforcing the brand’s holistic approach to wellbeing.

On expeditions, Viking places a strong emphasis on learning. Partnerships with institutions such as Cambridge University and The Cornell Lab of Ornithology bring scientists and researchers aboard, offering lectures, fieldwork and citizen science opportunities. Shore excursions are designed for cultural connection and ecological respect, whether visiting remote settlements, observing polar wildlife or hiking through pristine landscapes.

Sustainability initiatives include energy-efficient ship design, advanced wastewater treatment systems and strict compliance with environmental regulations in sensitive regions. Viking’s collaborations with scientific bodies further its role as both facilitator of guest experiences and supporter of conservation research.

Viking continues to define itself as a global leader by combining its hallmark Scandinavian elegance with robust expedition credentials. Guest feedback consistently highlights the balance of comfort, education and authenticity, placing Viking firmly at the forefront of experiential luxury cruising.

Find out more at the official website, Instagram, Facebook, LinkedIn.


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