Switzerland Tourism Launches Pop-Up Hotels for the Summer

The pop-up hotels are located in eleven cities across Switzerland, and are available only for the summer season

With the appeal of pop-up bars, restaurants and shops not waning any time soon, Switzerland Tourism has taken it up a notch with its series of pop-up hotels it has just launched across the country.

As part of the tourism body’s city campaign, Swiss Urban Feel, these pop-up hotels, located in eleven major cities throughout Switzerland, will provide guests with new and unusual hotel experiences, while encouraging them to see almost untouched, and sometimes unknown, tourist paths.

The concept was conceived by Switzerland Tourism after their research findings showed that 25% of the 21,000 overnight visitors from 130 countries interviewed were after “hidden” places. Also taken into consideration was the fact that urban tourism in the country is booming, having increased by 50.5% in major cities since 2000 as recorded by the Federal Statistical Office of Switzerland.

While various locations were hand-picked for this program, selected hoteliers have been contracted to furbish and service the rooms, ensuring guests the promise of high quality Swiss hospitality.

 

The eleven pop-up hotels are located in:

• The City Tower in Baden
• A fishing cabin at Fischergalgen in Basel
• The UNESCO World Heritage Site of Torre Nera Castelgrande in Bellinzona
• The Old Customs House in Bern
• In the hotel garden of the Beau-Rivage Palace in Lausanne
• A private boathouse in Lucerne
• A floating hotel in Schaffhausen
• The 14^th century fortified tower of Krummturm in Solothurn
• The tower room in St Gallen
• An old ballroom in Vevey
• The trendy restaurant of Milchbar in Zurich

Full of character, history and countless tales, travellers should note that these pop-up hotels will only run for the three-month summer period ending August. Priced from AU$200 per night, bookings can be made directly via MySwitzerland.com/popup.