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Hotels & Resorts
Boutique Hotel, Resort, or Lodge (1 - 50 rooms)
This award celebrates luxury accommodations anywhere in the world with up to 50 rooms, that offer an exceptional guest experience. This category evaluates the property's unique location, the diversity and quality of guest experiences, onsite facilities, distinctive design, commitment to sustainability, and exceptional food and beverage services.
- Provide a clear overview of the property’s standout features, including its location, guest experiences, facilities, design elements, sustainability initiatives, and culinary offering. Describe how your property delivers an exceptional luxury experience within an intimate, boutique setting, including any additional details that demonstrate the property's excellence within its category. NB: This copy will feature on the Luxury Travel website if the entry is shortlisted by the judges.
- Describe the overall design and architectural approach of your property, including the inspiration behind it, standout features, craftsmanship, and how it caters specifically to the expectations of today’s luxury traveller.
- Explain how your property connects guests to the local culture and environment through its design, experiences, and storytelling. Include examples of how you immerse guests in a genuine sense of place.
- Outline your approach to sustainability, from design and construction to ongoing operations. Highlight innovative practices, certifications, or initiatives that demonstrate leadership in environmentally responsible luxury hospitality.
- Provide an overview of the luxury guest experience at your property, including key amenities such as dining, wellness, or bespoke guest services; service philosophy and the ways in which the hotel consistently delivers personalised, high-quality hospitality.
Design and Architectural Excellence
Evaluate the overall design and architectural excellence of the property.
- Consider the level of innovation, creativity and originality in the design concept and architectural elements.
- Award higher points to properties that demonstrate exceptional craftsmanship and attention to detail.
- Award higher points to properties that demonstrate a deep understanding of what luxury travellers value in hotel design.
Sense of Place and Storytelling
Assess how the property integrates with the local environment and context, providing a sense of place for guests.
- Consider how the hotel or resort brand facilitates the guest's immersion into the local culture.
- Look for design and experiential elements that celebrate the destination's culture, heritage, and unique attributes.
- Recognise properties that use design to create a compelling story and immerse guests in the hotel's location.
Progressive Sustainable and Environmental Initiatives
Evaluate the property's commitment to sustainable and environmentally-responsible design and build practices.
- Consider eco-friendly features, energy efficiency, use of renewable resources and waste-reduction efforts.
- Award higher points to properties that demonstrate a significant positive impact on the environment.
- Award higher points for industry-leading or particularly innovative sustainability features and practices.
Luxury Guest Experience
Evaluate the overall luxury guest experience at the property, considering the range of experiences, facilities, and amenities offered.
- Evaluate the quality of accommodation and dining experiences.
- Award higher points to properties that provide exceptional hospitality and meet the highest standards of luxury.
Luxury Hotel (51+ rooms)
This award celebrates an established hotel or resort with more than 50 rooms, located anywhere in the world, that delivers an outstanding luxury experience. Judging will consider excellence across key areas including dining, spa and wellness offerings, personalised service, room design and comfort, and the quality of facilities and amenities.
- Provide a clear overview of the property’s standout features, including its location, guest experiences, facilities, design elements, sustainability initiatives, and culinary offering. Describe how your property delivers an exceptional luxury experience within an intimate, boutique setting, including any additional details that demonstrate the property's excellence within its category. NB: This copy will feature on the Luxury Travel website if the entry is shortlisted by the judges.
- Describe the overall design and architectural approach of your property, including the inspiration behind it, standout features, craftsmanship, and how it caters specifically to the expectations of today’s luxury traveller.
- Explain how your property connects guests to the local culture and environment through its design, experiences, and storytelling. Include examples of how you immerse guests in a genuine sense of place.
- Outline your approach to sustainability, from design and construction to ongoing operations. Highlight innovative practices, certifications, or initiatives that demonstrate leadership in environmentally responsible luxury hospitality.
- Provide an overview of the luxury guest experience at your property, including key amenities such as dining, wellness, or bespoke guest services; service philosophy and the ways in which the hotel consistently delivers personalised, high-quality hospitality.
Design and Architectural Excellence
Evaluate the overall design and architectural excellence of the property.
- Consider the level of innovation, creativity and originality in the design concept and architectural elements.
- Award higher points to properties that demonstrate exceptional craftsmanship and attention to detail.
- Award higher points to properties that demonstrate a deep understanding of what luxury travellers value in hotel design.
Sense of Place and Storytelling
Assess how the property integrates with the local environment and context, providing a sense of place for guests.
- Consider how the hotel or resort brand facilitates the guest's immersion into the local culture.
- Look for design and experiential elements that celebrate the destination's culture, heritage, and unique attributes.
- Recognise properties that use design to create a compelling story and immerse guests in the hotel's location.
Progressive Sustainable and Environmental Initiatives
Evaluate the property's commitment to sustainable and environmentally-responsible design and build practices.
- Consider eco-friendly features, energy efficiency, use of renewable resources and waste-reduction efforts.
- Award higher points to properties that demonstrate a significant positive impact on the environment.
- Award higher points for industry-leading or particularly innovative sustainability features and practices.
Luxury Guest Experience
Evaluate the overall luxury guest experience at the property, considering the range of experiences, facilities, and amenities offered.
- Evaluate the quality of accommodation and dining experiences.
- Award higher points to properties that provide exceptional hospitality and meet the highest standards of luxury.
Luxury Hotel Brand
This award recognises an exceptional luxury hotel or resort brand with a presence in multiple countries. Open to brands operating properties of any size or scale, this category celebrates those that consistently deliver outstanding accommodation and service across international markets.
- Provide an overview of the brand, including the number of properties, countries of operation, and its position within the global luxury hospitality market.
- How does the brand maintain a consistent standard of excellence in design, service, and guest experience across all properties?
- Describe the brand’s design philosophy. How is a cohesive aesthetic maintained while also reflecting the local culture or environment of each destination?
- What innovations or unique initiatives has the brand introduced to enhance the luxury guest experience or evolve the brand offering?
- What impact has the brand made within the international luxury travel industry? Include details on brand recognition, guest loyalty, industry influence, or purpose-driven leadership.
Consistency of Excellence Across the Portfolio
Evaluate how the brand maintains a consistently high standard of quality, service, and guest experience across all of its properties.
- Consider brand ethos, quality control, and operational consistency across countries
- Award higher points to brands that deliver seamless excellence regardless of location
Design Identity and Aesthetic Excellence
Assess the brand’s approach to design across its properties.
- Consider a cohesive design language or brand identity, with room for local adaptation
- Award higher points for brands that blend global luxury standards with unique, locally inspired aesthetics
Guest Experience and Service
Evaluate the brand’s commitment to delivering exceptional and personalised guest experiences.
- Consider staff training, service culture, and attention to detail
- Award higher points for consistently outstanding reviews, loyalty, and repeat visitation
Innovation and Brand Evolution
Assess how the brand continues to evolve and innovate within the luxury travel space.
- Consider new property launches, technology integration, experiential offerings, or unique programming
- Award higher points for market leadership and forward-thinking strategy
Global Impact and Brand Recognition
Evaluate the brand’s presence and influence on the international luxury hospitality landscape.
- Consider reputation, influence within the industry, media recognition, and guest loyalty
- Award higher points for brands that lead with purpose and positively shape global luxury travel standards
Luxury Hotel or Resort - ANZ & South Pacific
This category celebrates the leading hotel or resort in Australia, New Zealand, or the South Pacific, with no restrictions on size or scale. The winning property will exemplify excellence across every aspect of the guest experience – combining exceptional design, room comfort, sustainability practices, personalised service, immersive on- and off-site experiences, and outstanding culinary offerings.
- Provide an overview of the property, including location, size, and key features that define the guest offering
- Describe how the property delivers exceptional room comfort and design. Include details on the design concept, use of materials, spatial layout, and how the architecture and design enhances the luxury experience.
- Outline the sustainability initiatives the property has implemented. Include both design and operational practices that demonstrate environmental responsibility.
- Give examples of how the property delivers personalised service to guests. Consider how the hotel tailors experiences, anticipates guest needs, or creates memorable, individualised stays.
- What sets your property apart in the APAC region? Include any standout experiences, culinary highlights, or distinctive offerings that differentiate the property.
Property Overview
Consider the relevance and appeal of the hotel’s location, and the quality and uniqueness of key features and amenities.
- Award higher points for properties that clearly define a compelling guest proposition.
Architecture, Interior Design and Room Comfort
Assess the quality and impact of the property’s architectural and interior design.
- Consider the originality and execution of the design concept, spatial planning, and use of materials
- Evaluate how the design enhances luxury, comfort, and the overall guest experience
- Award higher points for thoughtful, well-integrated design that reflects the property’s character and location
Sustainability Practices
Evaluate the property’s commitment to sustainability in both design and daily operations.
- Consider environmentally responsible construction, energy and water efficiency, waste reduction, and sourcing practices
- Award higher points for measurable impact, innovation, and integration of sustainability without compromising on luxury
Personalised Service
Assess how the property creates memorable, tailored experiences for guests.
- Consider creativity, attention to detail, and the ability to anticipate individual guest needs
- Award higher points for meaningful, high-touch service that enhances the emotional connection and overall guest satisfaction
Distinctiveness in the APAC Region
Evaluate what sets the property apart within the Australia, New Zealand, or South Pacific region.
- Consider unique experiences, standout culinary offerings, and any other elements that define the property’s identity
- Award higher points for originality, cultural authenticity, and offerings that are both regionally relevant and internationally competitive
Luxury Hotel Restaurant or Bar
This category recognises outstanding hotel bars and restaurants that go beyond simply serving food or drinks – they elevate the entire guest experience. These venues capture the essence of luxury travel through exceptional service, inventive cuisine or cocktails, thoughtful design, and a distinctive atmosphere that leaves a lasting impression.
- Provide an overview of the venue and its role within the luxury hotel or resort experience. Include the location, size, venue type (bar, restaurant, or both), and how it contributes to the property’s overall luxury positioning.
- Describe the food or beverage program. Highlight the culinary or mixology concept, signature offerings, and how the program demonstrates creativity, innovation, and alignment with the expectations of luxury travellers.
- How is exceptional and personalised service delivered at the venue? Describe the service philosophy, the approach to guest care, and any systems, training, or signature moments that reflect a commitment to luxury hospitality.
- Describe the design and ambience. Outline the design concept and how the space creates a refined, emotionally engaging environment. Include any innovative elements in layout, lighting or guest interaction.
- How does the venue reflect a sense of place and offer a unique, forward-thinking experience? Explain how the venue connects to the destination – through storytelling, local ingredients, cultural cues – and how it delivers something memorable and distinctive in the luxury space.
Concept and Luxury Positioning
Evaluate the clarity, originality, and relevance of the venue’s concept within the luxury hotel or resort experience.
- Award higher points for a bold or refined concept that elevates the property’s brand and appeals to discerning travellers.
Culinary or Beverage Innovation
Assess the quality, creativity, and originality of the food or drink program.
- Award higher points for inventive menus, use of techniques, ingredients, or storytelling that deliver a memorable and elevated culinary or cocktail experience.
Service Excellence
Evaluate how clearly and convincingly the venue communicates its approach to delivering high-end, personalised service.
- Consider staff training, attention to detail, consistency, and how service is positioned as part of the overall luxury experience
- Award higher points for clearly defined service standards and examples that demonstrate thoughtful, guest-centric hospitality – even without firsthand experience
Design and Atmosphere
Assess the design and ambience in relation to guest impact and innovation.
- Award higher points for visually striking, immersive spaces with creative or unexpected elements that enhance the overall sensory experience.
Sense of Place and Guest Impact
Evaluate how well the venue captures the spirit of its destination while offering something unique to luxury travellers.
- Award higher points for venues that creatively incorporate local culture, ingredients, or storytelling in a way that feels both authentic and forward-thinking.
New Hotel or Resort Design
This award celebrates outstanding interior design and architectural excellence in a newly built or refurbished hotel or resort anywhere in the world, opened or reopened between 1 April 2024 and 31 May 2025. Highlighting innovation and creativity, this category recognises properties that set new benchmarks in the luxury travel space through exceptional design and thoughtful architectural vision.
- Describe the overall design concept and vision for the hotel or resort.
- What inspired the approach, and how does the design reflect innovation and originality within the luxury hospitality space?
- Explain how the architectural and interior design come together to create a cohesive and high-quality experience.
- Include details on spatial planning, materials, furnishings, and the overall design execution.
- How does the design reflect a strong sense of place and connect to its local context or culture?
- Provide examples of how local heritage, landscape, materials, or traditions are integrated into the design.
- Describe how the design enhances the guest experience. How does it contribute to comfort, ambience, emotional impact, and the overall sense of luxury?
- Outline the sustainability considerations incorporated into the design and construction of the property.
- Include any use of eco-friendly materials, passive design strategies, energy or water efficiency measures, and how sustainability was balanced with the luxury experience.
Overall Design Concept and Innovation
Evaluate the originality and strength of the design concept, and how it reflects innovation in luxury hospitality.
- Consider how the concept sets the property apart and introduces fresh ideas or storytelling elements
- Award higher points for bold, creative visions with a clear design narrative and purpose
Architectural and Interior Design Quality
Assess the cohesion, execution, and visual appeal of both architecture and interiors.
- Consider spatial flow, material selection, furnishings, lighting, and the integration of interior and exterior spaces
- Award higher points for properties that demonstrate design excellence while balancing form and function
Sense of Place and Cultural Integration
Evaluate how the design connects to its location and cultural context.
- Consider how local heritage, landscape, materials, or traditions are reflected in the design
- Award higher points for properties that create a strong sense of place and celebrate their surroundings in an authentic way
Guest Experience and Atmosphere
Assess how the design enhances the overall guest journey and emotional connection.
- Consider comfort, ambience, sensory appeal, and how the design elevates the feeling of luxury and escape
- Award higher points for designs that are immersive, memorable, and guest-centric
Sustainability and Environmental Sensitivity
Evaluate the extent to which the design incorporates sustainable and environmentally responsible principles.
- Consider the use of eco-friendly materials, passive design strategies, and energy-efficient systems
- Award higher points for properties that demonstrate a commitment to sustainability without compromising on luxury or design integrity
Sustainable Luxury Resort
This award recognises a luxury resort located anywhere in the world that demonstrates an exceptional commitment to sustainability across all aspects of its operation. This includes environmentally conscious design, cultural and community engagement, eco-tourism experiences, and the preservation of the surrounding landscape. Resorts that lead with innovative and holistic sustainability practices while delivering a high-end guest experience are celebrated in this category.
- Provide a brief summary of the sustainable resort, describing what makes it a true, standout example of sustainability in the industry
- Describe how sustainability has been integrated into the design, construction, and daily operations of the property.
- Include details on materials used, renewable energy systems, water and waste management strategies, and how these elements support both environmental goals and a high-end guest experience.
- Outline the property’s environmental initiatives and conservation efforts. Highlight any biodiversity, habitat or marine protection programs, partnerships with environmental organisations, and measurable positive outcomes that demonstrate your commitment to preserving the natural environment.
- Explain how the property supports the local community and honours the cultural heritage of the region.
- Consider local employment and training, support for artisans and suppliers, and how local culture is respectfully woven into the guest experience – from design to programming and cuisine.
- How does the property deliver a luxury guest experience that is meaningfully connected to sustainability?
- Describe how sustainability is communicated to and experienced by guests, including immersive or educational offerings, locally inspired dining, wellness initiatives, and any features that allow guests to engage with nature and culture without compromising on comfort or service.
Sustainable Design and Operational Excellence
Evaluate how the property integrates sustainable practices into its design, construction, and ongoing operations while maintaining the highest levels of luxury.
- Consider the use of environmentally responsible materials and low-impact design that enhances, rather than disrupts, the natural environment
- Integration of renewable energy sources, water-saving technologies, and advanced waste management systems
- Award higher points to properties that seamlessly embed sustainability into their infrastructure and operations without compromising guest comfort
- Award higher points for innovative or industry-leading approaches that elevate both sustainability and luxury
Environmental Stewardship and Conservation
Assess the property’s commitment to environmental preservation and its efforts to positively contribute to the surrounding ecosystem.
- Consider programs that protect biodiversity, regenerate landscapes, or support marine and wildlife conservation
- Partnerships with environmental organisations or initiatives with measurable ecological impact
- Award higher points to properties that demonstrate leadership in environmental responsibility
- Award higher points for holistic strategies that align luxury experiences with nature conservation
Community and Cultural Impact
Evaluate how the property supports local communities and honours the cultural context in which it operates, while delivering a refined and authentic guest experience.
- Consider local hiring and training, support for local producers and artisans, and investment in community development
- Cultural authenticity embedded into guest touch-points – through design, storytelling, culinary offerings, and experiences
- Award higher points to properties that serve as responsible stewards of local culture and economy
- Award higher points for respectful, immersive, and enriching cultural connections that enhance the luxury guest journey
Sustainability-Led Guest Experience
Assess how sustainability enriches and elevates the guest experience, rather than existing solely behind the scenes.
- Consider how sustainability is communicated and celebrated through luxury experiences – such as low-impact excursions, regenerative spa treatments, or seasonal, locally sourced dining
- Opportunities for guests to meaningfully connect with nature, culture, and sustainability initiatives during their stay
- Award higher points to properties that deliver environmentally conscious hospitality without compromise
- Award higher points for delivering sustainability in a way that is inspiring, seamless, and enhances the overall sense of luxury
Wellness Retreat or Resort
This category celebrates the evolution of wellness in luxury travel, recognising retreats and resorts around the world that offer exceptional wellness programs. It honours luxury accommodations that deliver transformative wellness experiences designed to enhance guests’ physical, mental and emotional wellbeing. The winning property will demonstrate a thoughtful, holistic approach to wellness through innovative treatments, immersive programming, and a strong connection to place and purpose.
- Provide an overview of the property and its wellness philosophy.
- Describe the location, accommodation type, and how wellness is embedded in the overall guest experience.
- Outline the guiding principles or values behind the approach to wellbeing.
- Describe the core wellness programs or experiences offered.
- Include key treatments, therapies, retreats, or daily activities – such as spa, movement, mindfulness or nature-based experiences – that define the wellness offering.
- How does the property support holistic wellbeing – physical, mental, spiritual and emotional?
- Explain how the programs address these different dimensions, and how they work together to create a complete wellness journey for guests.
- What makes the wellness experience unique in the luxury travel space?
- Highlight what sets it apart – this could include the setting, integration of local or cultural practices, innovative modalities, expert practitioners, or guest customisation.
- How does the wellness offering enhance the overall luxury travel experience for guests?
- Describe how guests engage with the program and how it contributes to a meaningful, memorable and elevated stay.
Wellness Philosophy and Property Integration
Evaluate how clearly wellness is embedded in the property’s identity and guest offering.
- Consider the strength of the wellness philosophy, its integration into the guest journey, and how well it aligns with luxury travel values
- Award higher points for properties where wellness is a core part of the experience rather than an add-on
Quality and Depth of Wellness Programs
Assess the scope, professionalism, and impact of the wellness programs offered.
- Consider the range and quality of treatments, activities, and experiences
- Award higher points for thoughtful, well-curated offerings that cater to diverse guest needs and preferences
Holistic Approach to Wellbeing
Evaluate how the property supports physical, mental, spiritual and emotional wellbeing.
- Consider how well the programs work together to provide a balanced and comprehensive approach
- Award higher points for properties that address all dimensions of well-being in an intentional, meaningful way
Uniqueness and Innovation
Assess what makes the wellness experience stand out in the luxury travel space.
- Consider originality, cultural integration, innovation in programming, and the use of local or specialist expertise
- Award higher points for distinctive, innovative approaches that elevate the offering beyond standard wellness experiences
Contribution to the Luxury Guest Experience
Evaluate how the wellness offering enhances the overall luxury stay.
- Consider how the program enriches the guest journey, adds depth to the stay, and leaves a lasting impression
- Award higher points for experiences that are immersive, emotionally resonant, and memorable
Cruises
Luxury Expedition Cruise Brand
This category celebrates an outstanding luxury cruise brand offering premium expedition voyages anywhere in the world, with no restrictions on ship size or guest capacity. It recognises cruise brands that redefine exploration through world-class service, expert-led adventures, innovative itineraries, and a refined onboard experience tailored to luxury travellers seeking meaningful and immersive journeys.
- Provide an overview of the cruise brand and its expedition offering. Include regions explored, fleet details, and how the brand positions itself in the luxury expedition cruise space.
- Describe the guest experience on board. Highlight the accommodation, dining, wellness and personalised service elements that define the onboard luxury experience.
- What distinguishes the expedition experience offered by the brand? Explain how the brand designs, delivers, and elevates shore excursions, cultural immersion, or nature-based exploration for luxury travellers.
- How does the brand demonstrate leadership in environmental responsibility or sustainable expedition practices? Include examples of responsible tourism, conservation partnerships, or ship design choices that reduce environmental impact.
- What makes the brand a global leader in luxury expedition cruising? Describe any innovations, guest feedback highlights, unique offerings, or industry recognitions that reinforce the brand’s leadership.
Brand Positioning and Expedition Scope
Evaluate the brand’s clarity of purpose, expedition focus, and luxury positioning.
- Award higher points for brands with a clearly defined identity, consistent global presence, and strong alignment with luxury adventure travel.
Onboard Guest Experience
Assess the quality of accommodation, dining, wellness and service on board.
- Award higher points for offerings that reflect refined hospitality, personalisation, and attention to detail.
Expedition Experience Design
Evaluate the originality, depth, and delivery of shore excursions or enrichment programs.
- Award higher points for immersive, expertly guided, and culturally or environmentally rich experiences tailored to high-end travellers.
Environmental and Social Responsibility
Assess how the brand minimises its impact and contributes positively to visited regions.
- Award higher points for innovation in sustainable operations, partnerships with local communities, and environmental leadership.
Innovation and Global Leadership
Evaluate the brand’s influence, originality, and contribution to the evolution of luxury expedition cruising.
- Award higher points for market differentiation, guest loyalty, industry accolades, and innovative practices that set new standards.
Luxury Ocean Cruise Brand
This category celebrates excellence in luxury ocean cruising, honouring cruise lines that create extraordinary experiences at sea and ashore. From elegantly designed suites and public spaces to innovative onboard amenities, these brands set the standard for luxury living on the water. The award recognises exceptional culinary offerings, curated shore excursions, and destination immersion, all delivered with a commitment to sustainability and responsible travel. The winning cruise line will offer guests a seamless blend of indulgence, cultural connection and design excellence.
- Provide an overview of the cruise line and its positioning within the luxury travel space. Include the fleet, destinations, and guest profile, and outline how the brand defines luxury ocean cruising.
- Describe the onboard accommodation, facilities and design. Highlight cabin layout, public areas, wellness spaces, entertainment, and how the onboard environment enhances the luxury guest experience.
- Describe the brand’s approach to dining and culinary excellence. Include information on signature dining concepts, culinary partnerships, variety of offerings, and how the program caters to luxury travellers.
- How does the cruise line offer immersive destination experiences and shore excursions? Explain how the brand connects guests with local culture, nature, and communities through curated excursions or enrichment activities.
- What sustainability and responsible tourism practices are embedded in the brand’s operations? Include examples related to ship design, emissions reduction, ocean health, community engagement, and any innovative environmental initiatives.
Brand Positioning and Luxury Identity
Evaluate how clearly the cruise line is positioned within the luxury travel space.
- Award higher points for distinct branding, luxury focus, and a consistent guest profile.
Onboard Design, Accommodations, and Facilities
Assess the quality and innovation of suites, public spaces, wellness areas, and onboard amenities.
- Award higher points for thoughtfully designed, visually striking, and guest-centric environments that reflect modern luxury standards.
Culinary Excellence
Evaluate the quality, variety, and creativity of the culinary offering.
- Award higher points for fine dining, chef collaborations, local sourcing, and culinary storytelling that enrich the guest experience.
Shore Excursions and Destination Immersion
Assess how well the cruise line delivers cultural, nature-based, or experiential connections to destinations.
- Award higher points for unique, educational, and immersive programs that offer guests a deeper understanding of the places they visit.
Sustainability and Responsible Practices
Evaluate the cruise line’s commitment to environmental and social responsibility.
- Award higher points for measurable impact in areas like emissions reduction, ocean conservation, ethical operations, and community collaboration.
Luxury River Cruise Brand
This category celebrates excellence in luxury river cruising, spotlighting brands that deliver exceptional experiences along the world’s most iconic and scenic waterways. It honours companies that combine exquisite onboard accommodations, gourmet cuisine, and personalised service with cultural immersion, unique access to destinations, and a strong commitment to sustainability. These brands craft unforgettable voyages that elevate river cruising to the highest levels of luxury travel.
- Provide an overview of the brand and river cruise offering. Include the regions the brand operates in, its fleet profile, and how the brand is positioned in the luxury travel market.
- Describe the onboard guest experience. Highlight design, accommodations, dining, wellness and service features that distinguish the river cruise as a luxury experience.
- How does your brand integrate cultural immersion and destination access into the river cruise journey? Explain how the brand connects guests with local heritage, people, landscapes or traditions through meaningful shore experiences.
- What sustainability practices are embedded in the brand’s river cruise operations? Include examples related to responsible sourcing, waste reduction, community engagement, or conservation efforts along the rivers.
- What sets the brand apart as a leader in luxury river cruising? Highlight any unique itineraries, innovative onboard programs, exceptional guest feedback, or industry recognitions.
Brand Positioning and Market Presence
Evaluate the brand’s standing and clarity within the luxury river cruise sector.
- Award higher points for a strong brand identity, clear target audience, and significant presence in key river cruise destinations.
Onboard Luxury Experience
Assess the quality of accommodations, design, dining, and service on the river cruise ships.
- Award higher points for elegant design, comfortable suites, exceptional culinary offerings, and attentive, personalised service.
Cultural Immersion and Destination Engagement
Evaluate the depth and quality of the brand’s shore excursions and cultural programs.
- Award higher points for unique, insightful, and well-organised experiences that offer authentic connections with the destinations.
Sustainability and Responsible Tourism
Assess the brand’s commitment to environmentally and socially responsible practices in river cruising.
- Award higher points for demonstrable efforts in sustainability, conservation, and positive engagement with local communities along the rivers.
Innovation and Brand Leadership
Evaluate the brand’s originality, impact, and leadership in the luxury river cruise industry.
- Award higher points for unique itineraries, innovative onboard experiences, positive guest reviews, and industry recognition.
Experiences
Gourmet Luxury Tourism Experience - ANZ
This award recognises outstanding culinary-led experiences across Australia, New Zealand and the South Pacific. It is not intended for individual hotel or resort restaurants, but rather for broader gourmet food and wine experiences that go beyond traditional in-house dining – delivered by accommodations, tour operators or experience providers. Eligible offerings may include immersive dining events, regional food and wine tours, chef-led experiences, foraging adventures, farm-to-table activities, or curated tastings that showcase local culture, produce and landscape. The winning entry will showcase how the culinary experience significantly elevates the luxury travel experience through creativity, authenticity and a strong sense of place.
- Provide an overview of your food and/or wine experience. Include the location, type of experience (e.g. tour, event, immersive activity), and who it is designed for.
- Describe how the experience is delivered. Outline what guests can expect, including key elements such as host or chef involvement, locations visited, and how the experience unfolds.
- How does this experience showcase local produce, culture and landscape? Provide examples of how the offering connects guests to the region’s culinary identity and sense of place.
- In what ways does this experience reflect creativity and authenticity? Explain what makes it unique or original, and how it goes beyond standard food or wine offerings in a luxury travel context.
- How does this experience enhance the overall luxury travel journey for guests? Consider how it adds depth, connection and memorability to a guest’s time in the region, and how it aligns with the expectations of today’s luxury traveller.
Experience Overview and Relevance
Evaluate the clarity, purpose, and positioning of the culinary experience.
- Consider the type of experience, its alignment with luxury travel, and its suitability for the intended audience Award higher points for experiences that are clearly defined, well-targeted, and relevant to high-end travellers
Delivery and Guest Journey
Assess how the experience is structured and delivered to guests.
- Consider flow, storytelling, setting, host/chef involvement, and overall quality of execution Award higher points for experiences that feel polished, immersive, and thoughtfully curated from start to finish
Connection to Place
Evaluate how well the experience reflects and celebrates local culture, produce, and landscape.
- Consider the depth of regional storytelling, sourcing of ingredients, and sense of place Award higher points for experiences that create a strong, authentic connection between guests and the destination
Creativity and Authenticity
Assess the originality and integrity of the experience.
- Consider whether the concept is unique or uncommon in the luxury space, and if it avoids clichés or overly commercial approaches Award higher points for distinctive, fresh, and genuinely local interpretations of food and wine experiences
Contribution to the Luxury Travel Experience
Evaluate how the experience enhances a guest’s broader luxury journey.
- Consider emotional impact, level of engagement, and how the experience elevates the overall travel narrative Award higher points for offerings that leave a lasting impression and align with evolving luxury traveller expectations
Indigenous Experience
The Indigenous Experience category honours tourism operators around the world that deliver authentic, respectful, and immersive Indigenous tourism experiences. This award recognises those who foster meaningful connections between travellers and Indigenous cultures, while actively supporting local communities and preserving cultural knowledge. Through storytelling, hands-on engagement, and place-based experiences, guests gain a deeper understanding of Indigenous traditions, heritage, and ways of life – contributing to the celebration and safeguarding of ancient cultures worldwide.
- Provide an overview of the Indigenous tourism experience. Describe the location, type of experience (e.g. cultural tour, storytelling, performance, art or culinary), how it is structured, and who it is designed for. Include how the guest journey is delivered and curated.
- How is the experience grounded in cultural authenticity and integrity? Explain how cultural knowledge is shared, who facilitates the experience, and how Indigenous traditions, protocols, and permissions are respected and upheld.
- How does the experience involve and benefit the local Indigenous community? Include details on community leadership, employment, partnerships, and how the experience contributes to long-term cultural and economic sustainability.
- How do guests meaningfully engage with Indigenous culture during the experience? Describe the types of interactions, hands-on elements, or learning moments that allow guests to actively connect with Indigenous traditions, practices, or perspectives – beyond passive observation.
- What makes this experience unique within the luxury travel space? Explain how the experience stands apart through its design, setting, exclusivity, or delivery. Highlight any curated or bespoke features, small-group access, or storytelling approaches that appeal to luxury travellers seeking rare and meaningful cultural immersion.
Experience Definition and Design
Evaluate the overall vision, structure, and delivery of the experience.
- Consider how well the experience is presented in terms of format, flow, and guest journey Award higher points for experiences that are thoughtfully designed, well-organised and professionally executed to a high standard
Cultural Authenticity and Integrity
Assess how faithfully and respectfully the experience reflects Indigenous culture.
- Consider the accuracy, depth, and permission behind the cultural content shared Award higher points for Indigenous-led experiences that protect cultural knowledge and traditions, and honour protocols
Community Involvement and Benefit
Evaluate how the experience supports and involves the local Indigenous community.
- Consider leadership roles, employment, collaboration, and long-term economic or cultural impact Award higher points for experiences built on strong community partnerships and benefit-sharing models
Guest Engagement and Cultural Connection
Assess the quality and depth of guest interaction with Indigenous culture.
- Consider hands-on learning, dialogue, and opportunities for meaningful exchange Award higher points for immersive, participatory experiences that move beyond surface-level engagement
Distinctiveness and Appeal to Luxury Travellers
Evaluate what makes the experience exceptional in a luxury travel context.
- Consider uniqueness, exclusivity, and personalisation, along with the emotional and cultural depth of the guest journey Award higher points for rare, curated, and thoughtfully delivered experiences that resonate with discerning travellers seeking purpose-driven, culturally rich travel
Luxury Family Experience
This category recognises an exceptional luxury offering tailored to families and multi-generational travellers. It celebrates experiences that engage all ages and foster meaningful connections through thoughtfully curated activities across areas such as food, nature, wildlife, culture and regenerative travel.
- Provide an overview of the property, program, or experience designed for families or multi-generational travellers. Include the location, type of accommodation or experience, and how it is specifically designed to cater to guests of all ages within a family unit.
- Describe the range of activities and experiences offered for different age groups. Include examples across areas such as culinary, nature, wildlife, cultural immersion or regenerative travel. Explain how these experiences are tailored to different age brackets while still encouraging shared participation.
- How does the offering foster meaningful family connection and shared experiences? Explain how the design of the experience encourages quality time, bonding, and intergenerational engagement – whether through activities, shared spaces, storytelling or thoughtful programming.
- What makes this family or multi-generational experience stand out in the luxury travel space? Highlight elements such as creativity, authenticity, flexibility, comfort and service. Consider what elevates this offering beyond standard family-friendly travel, and how it meets the expectations of discerning luxury travellers.
Clarity and Relevance of the Offering
Evaluate how clearly the property, program, or experience is designed with families and multi-generational travellers in mind.
- Consider how well the offering accommodates a range of ages and travel styles Award higher points for offerings that are purpose-built or thoughtfully adapted to serve intergenerational needs in a luxury context
Breadth and Quality of Activities
Assess the range, creativity, and appropriateness of activities offered across different age groups.
- Consider how well the experiences cater to both individual age-specific needs and shared family enjoyment Award higher points for diverse, engaging, and well-executed activities across categories such as culinary, wildlife, wellness, or cultural immersion
Support for Family Connection
Evaluate how the experience encourages meaningful family interaction and bonding.
- Consider program design, shared moments, flexibility and emotional engagement Award higher points for experiences that create lasting memories and strengthen family relationships
Distinctiveness and Luxury Alignment
Assess what makes the offering stand out in the luxury travel space.
- Consider originality, authenticity, service quality, attention to detail, and alignment with the expectations of high-end family travellers Award higher points for experiences that feel both exclusive and highly personalised, with a clear sense of luxury and place
Emerging Brand to Watch
This category celebrates standout brands in the luxury travel space that have been operating in Australia for less than five years. Whether accommodation providers, tour operators, or travel services, this award honours new players making a strong impact through fresh thinking, thoughtful design, and a clear commitment to sustainability and responsible tourism. These emerging brands are reshaping the future of luxury travel with innovation, integrity, and guest-centric experiences.
- Provide an overview of the brand, including year of launch, offering, and how it is positioned in the luxury travel market.
- Describe the guest or client experience. What makes the experience special, refined, or memorable for high-end travellers?
- How does the brand integrate responsible and sustainable practices into its offering? Include examples from operations, partnerships, product design, or community engagement.
- What innovations or fresh approaches has the brand introduced? This could include product development, guest experience design, storytelling, or operations.
- What makes this brand one to watch in the luxury travel space? Share the brand’s vision, early success, unique strengths, and its potential to influence the future of luxury travel.
Brand Identity and Positioning
Evaluate how clearly the brand communicates its purpose and place in the luxury market.
- Award higher points for a well-defined concept, compelling messaging, and alignment with contemporary luxury values.
Guest or Client Experience
Assess the quality, uniqueness, and emotional impact of the experience delivered.
- Award higher points for refined, thoughtful, and guest-centred experiences that resonate with luxury travellers.
Sustainability and Responsibility
Evaluate the brand’s commitment to responsible tourism.
- Award higher points for meaningful, integrated practices that minimise impact and support positive change.
Innovation and Creativity
Assess the originality and boldness of the brand’s approach.
- Award higher points for fresh thinking, new models, or standout execution – regardless of budget or business size.
Future Potential and Industry Impact
Evaluate the brand’s momentum, growth trajectory, and promise for the future.
- Award higher points for brands showing early influence, scalability, or the potential to help shape the next era of luxury travel.
Travel Agencies/Operators
Luxury Tour Operator
This category recognises exceptional luxury tour operators – regardless of size – that offer outstanding, well-crafted travel experiences across any destination or style of travel. Whether operating small-group journeys, tailor-made private tours, or curated itineraries, this award honours operators that deliver excellence through deep destination knowledge, personalised service, meaningful guest engagement, and consistent attention to detail. Eligible operators may market directly to consumers and/or work closely with travel advisors.
- Provide an overview of the company and its adventure travel philosophy. Include the types of adventures offered, destinations featured, and what defines the company’s approach to luxury adventure travel.
- Describe the signature experiences or itineraries. Highlight what makes these adventures unique, immersive, or transformative for guests.
- How does the company ensure exceptional service, safety, and comfort throughout the adventure journey?
- Explain the level of expertise, support, and personalised attention provided to guests.
- What sustainability and responsible tourism practices are integrated into the company’s adventures?
- Include examples of how the company minimises its environmental impact and contributes positively to local communities or conservation efforts.
- What sets the company apart as a leader in luxury adventure travel? Describe any innovations, awards, or unique elements that define the company’s excellence.
Adventure Philosophy and Offering
Evaluate the clarity, originality, and appeal of the company’s adventure travel philosophy.
- Award higher points for a well-defined niche, unique itineraries, and a strong commitment to delivering extraordinary experiences.
Experience Design and Quality
Assess the quality, depth, and impact of the company’s signature adventures.
- Award higher points for immersive, transformative journeys with a focus on authenticity, exclusivity, and personal enrichment.
Service, Safety, and Comfort
Evaluate the company’s commitment to providing exceptional service, ensuring guest safety, and delivering a high level of comfort.
- Award higher points for expert guidance, personalised attention, seamless logistics, and attention to detail.
Sustainability and Responsible Tourism
Assess the company’s environmental and social responsibility practices.
- Award higher points for demonstrable efforts to minimise environmental impact, support local communities, and promote conservation.
Innovation and Market Leadership
Evaluate the company’s originality, influence, and recognition within the luxury adventure travel sector.
- Award higher points for innovation, industry accolades, positive guest feedback, and a reputation for setting new standards.
Luxury Travel Advisor (individual) - Australia
Open to all travel agents and advisors based in Australia, this category celebrates the dedication, expertise, and impact of individuals shaping the future of luxury travel. It recognises advisors who go above and beyond to create exceptional, tailor-made experiences for discerning clients. From deep destination knowledge to impeccable service and strong industry networks, this award honours those who elevate luxury travel through thoughtful planning and personalised care.
- Provide an overview of the company and its approach to luxury travel. Include the types of tours offered, destinations featured, and what defines the company’s tour philosophy.
- Describe the signature tours or itineraries. Highlight what makes these journeys unique, immersive, or transformative for guests.
- How does the company ensure exceptional service, comfort, and convenience throughout the tour experience?
- Explain the level of expertise, support, and personalised attention provided to guests.
- What sets the company apart as a leader in luxury tours? Describe any innovations, awards, or unique elements that define the company’s excellence.
Tour Philosophy and Offering
Evaluate the clarity, originality, and appeal of the company’s tour philosophy.
- Award higher points for a well-defined niche, unique itineraries, and a strong commitment to delivering extraordinary experiences.
Experience Design and Quality
Assess the quality, depth, and impact of the company’s tours.
- Award higher points for immersive, transformative journeys with a focus on authenticity, exclusivity, and personal enrichment.
Service, Comfort, and Convenience
Evaluate the company’s commitment to providing exceptional service, comfort, and convenience throughout the tour.
- Award higher points for expert guidance, personalised attention, seamless logistics, and attention to detail.
Innovation and Market Leadership
Evaluate the company’s originality, influence, and recognition within the luxury tour sector.
- Award higher points for innovation, industry accolades, positive guest feedback, and a reputation for setting new standards.
Luxury Travel Agency
Open to all full-service travel agencies, this category recognises agencies that deliver exceptional luxury travel experiences, regardless of size or structure. It celebrates businesses that consistently provide outstanding client service, deep destination and product knowledge, strong advisor networks, and a commitment to personalised, high-end travel planning. Whether operating as a boutique specialist or a multi-location agency, entries should represent the travel agency brand as a whole – not individual branches or locations. The winning agency will stand out for its excellence, innovation, and impact in the luxury leisure market.
- Provide an overview of the agency and its approach to luxury travel planning. Include the agency’s specialisation, client profile, and what defines its commitment to luxury service.
- Describe the agency’s process for designing and delivering bespoke travel experiences. Highlight how the agency tailors itineraries, anticipates client needs, and creates unique journeys.
- How does the agency ensure exceptional client service and build long-term relationships?
- Explain the agency’s approach to communication, problem-solving, and exceeding client expectations.
- What sets the agency apart as a leader in the luxury travel space? Describe any innovations, awards, or unique services that define the agency’s excellence.
Brand Positioning and Market Clarity
Evaluate how clearly the agency defines its role and identity within the luxury travel space.
- Award higher points for a well-articulated value proposition, strong understanding of its target clientele, and alignment with luxury travel expectations – regardless of size.
Client Service Delivery
Assess the quality and consistency of the agency’s approach to luxury client care.
- Award higher points for personalised service, thoughtful client engagement, and systems (formal or informal) that ensure a seamless experience across the guest journey.
Specialisation and Destination Expertise
Evaluate the depth and relevance of the agency’s travel knowledge.
- Award higher points for niche or destination-specific expertise, supplier relationships, and the ability to match clients with unique, high-quality experiences.
Advisor Support and Team Development
Assess how the agency supports its advisors or team to succeed in the luxury space.
- Award higher points for meaningful training, mentoring, or access to tools and partnerships – whether for a small in-house team or a wider advisor network.
Innovation and Market Differentiation
Evaluate how the agency demonstrates leadership, creativity, or originality in luxury travel.
- Award higher points for innovative strategies, storytelling, marketing, or technology that enhances the client experience – regardless of budget or company size.