The partnership will see COMO Shambahala’s wellness-focused cuisine introduced on certain Singapore Air flights
Singapore Airlines and Singapore-based wellness brand COMO Shambhala have announced a partnership that will see COMO Shambhala’s award-winning wellness cuisine introduced on selected Singapore Airlines flights departing from Singapore.
The co-developed wellness dishes are set to be introduced progressively in the second half of the year through SIA’s Book the Cook Service. A new wellness menu featuring specially curated dishes will follow afterwards.
Founded in 2002 by COMO Shambhala owner Christina Ong, COMO Shambhala cuisine is a specially developed culinary system with specific nutritional purposes meant to help boost concentration, energy and balance blood sugar levels. In-flight meals will be prepared with seasonal and sustainable ingredients, with every meal having its own unique nutrition profile.
Singapore Airlines Senior Vice President of Customer Experience Yeoh Phee Teik said that the partnership with COMO Shambhala shows Singapore Airlines’ commitment to the continuous enhancement of the airline’s customer’s experience: “We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” he said.
Future collaboration between Singapore Airlines and COMO Shambhala will potentially extend to onboard amenities, in-flight entertainment and further content relating to health and wellness.
“It’s an exciting moment for the COMO Group,” Olivier Jolivet, CEO of the COMO Group stated, “as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts.”
Founded in 2000, COMO Shambhala resorts practise a 360-degree approach to wellness that aims to improve physical, mental and spiritual wellbeing for every individual. Health-giving cuisine, exercise including Pilates and yoga, massage and bodywork, treatments, ancient healing therapies and intuitive counselling are delivered in a nurturing environment by COMO Shambhala’s expert therapists from across the globe.
COMO Shambhala Estate in Bali is the brand’s flagship resort, but the brand’s ethos can be accessed at all COMO’s properties around the world, which are located in the Turks and Caicos, Thailand and Bhutan, with city-based COMO Shambhala Urban Escapes located in Miami, Bangkok, Singapore and London.