Saudi Arabia’s NEOM unveils new luxury coastal destination, Magna

Render of Capella at Elenan, in Saudi Arabia's Magna region | Credit:
Render of Capella at Elenan, in Saudi Arabia's Magna region | Credit:

Magna’s twelve destinations are set to redefine sustainable luxury tourism on the Gulf of Aqaba coast

Magna is NEOM’s newest region within the evolving giga-project development in Saudi Arabia’s northwest. Part of NEOM’s regional sustainable tourism portfolio, the luxury lifestyle destination on the Gulf of Aqaba coastline spans 120 kilometres and twelve premier destinations, including Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, Zardun, Xaynor, Elanan, Gidori, Treyam, and Jaumur.  It will focus on cutting-edge technology, world-class architecture, and ultra-modern amenities integrated with nature.

Each destination within Magna offers a unique experience for residents and guests while seamlessly blending into a unified whole. The development will include 15 luxury hotels, 1,600 hotel rooms, suites and apartments, and over 2,500 premium residences and prioritise the conservation, preservation, and rejuvenation of native flora, fauna, and the natural landscape.

Nadhmi Al-Nasr, NEOM’s Chief Executive Officer, stated, “NEOM’s premier coastal region of Magna is a treasure of tomorrow, steeped in natural beauty and advanced technology. Aligned with our three pillars of redefining business, conservation, and livability, Magna will play a key role in building a strong tourism ecosystem within NEOM. Importantly, Magna will contribute positively to the national economic diversification efforts and to the broader Saudi Vision 2030 goals, helping to position the Kingdom as a global leader in luxury tourism.”

As part of Magna, Capella Hotels and Resorts has announced its first coastal destination in Saudi Arabia at Elanan. The coastal sanctuary will offer an exclusive wellness retreat, blending contemporary design with the natural environment.

The resort will feature 80 bespoke rooms and suites designed to provide a tranquil environment where contemporary aesthetics meet the beauty of the landscape. Capella will include a holistic wellness experience driven by Capella Wellness that incorporates authentic Arabian wellness practices and modern therapies.

Cristiano Rinaldi, President of Capella Hotel Group, expressed enthusiasm for the collaboration, stating, “We are thrilled to collaborate with NEOM. Combining Saudi Arabia’s breathtaking natural landscapes with NEOM’s innovative technology, we are poised to provide guests with an unparalleled wellness experience that promises delight and discovery.”

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