Luxury motor brand Bentley launches global travel experiences


Bentley has launched a collection of Extraordinary Journeys in three locations.

Launching this month, British luxury car brand Bentley Motors has curated a series of ‘Extraordinary Journeys’ in inspiring locations in Scandinavia, New Mexico and the United Kingdom — with more to follow later in 2023.

The travel series of experiences will provide the opportunity to experience once-in-a-lifetime road trips, offering exclusive access to the finest local cuisine, design, architecture, and wellness — as well as unforgettable driving experiences in Bentley models in diverse landscapes.

Each Extraordinary Journey spans from three to five days duration with overnight stays in unique, luxury accommodation. Dine on sustainable, seasonal, and locally sourced produce and discover design, architecture, and wellbeing moments in each journey.

The journey itineraries have been designed to showcase the culture of the destination and local nuances. For example, the Scandinavian Extraordinary journey will take in Copenhagen as Denmark celebrates its Year of Architecture. It will involve various private dining and wellness experiences, exclusive access to the BIG architecture and design studio, as well as a take-over of a design hotel. Venturing onto smaller country roads, guests will enjoy lunch on the edge of Lake Vättern in southern Sweden. This will be followed by an overnight stay at the 5-star Forest Hotel, comprising of luxurious treehouse suites nestled in untouched Swedish woodland. Guests can expect a full wellness experience and forest dining from a chef who specialises in sustainable Nordic cuisine.

Caren Jochner, Global Head of Brand Experience at Bentley Motors, said, “We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart.  This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”

Rates vary per itinerary.


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