South America News
Abercrombie & Kent unveils new Peruvian Amazon riverboat
A&K announces the launch of its luxury riverboat, Pure Amazon, set to explore the Peruvian Amazon starting mid-2025
Abercrombie & Kent has introduced its newest venture in luxury travel with the unveiling of the Pure Amazon riverboat. Scheduled to launch in mid-2025, the riverboat will navigate the Peruvian Amazon’s pristine waters, offering an immersive and sustainable travel experience. Pre-registration is now open, with sales starting in August 2024.
Pure Amazon’s design, a collaboration between A&K Travel Group’s architect Adriana Granato of Studio Ibsen and local artisans, reflects Peru’s rich cultural heritage. The riverboat features 10 elegant suites and two single cabins, each showcasing handcrafted furnishings made from locally sourced materials. Expansive windows throughout the boat ensure guests fully appreciate the Amazon’s breathtaking riverscapes.
Beyond its luxurious accommodations, Pure Amazon offers a variety of spaces for relaxation and socialising. Guests can unwind in the indoor and outdoor lounges, which provide inviting retreats to enjoy cocktails and share stories of daily adventures. The dining room celebrates the region’s culinary traditions with a menu crafted from fresh, locally sourced ingredients.
Expert guides will lead daily excursions, highlighting the rainforest’s diverse wildlife and cultural experiences with local communities. Activities include guided nature walks to spot sloths and monkeys, lagoon excursions to observe pink river dolphins, and visits to local villages to support community-led conservation initiatives.
Pure Amazon offers a range of exhilarating experiences for those seeking more active adventures. Guests can kayak through winding tributaries, fish for piranhas in the black waters of the Samiria River or join night excursions to witness the rainforest’s nocturnal creatures.
On board, guests can enjoy a sunset cocktail or sunrise breakfast surrounded by the Amazon’s natural symphony or indulge in wellness offerings inspired by traditional Amazonian healing practices. The wellness room provides soothing treatments, while yoga sessions on the observation deck offer a serene start to each day. For those looking to maintain their fitness routines, the onboard gym features state-of-the-art equipment with stunning river views.
Pure Amazon is committed to responsible tourism and sustainability. In partnership with local organisations, the riverboat supports conservation projects, including protecting the endangered charapa turtle and preserving the Amazon’s unique pink river dolphin. Guests are encouraged to take part in these efforts, fostering a deeper connection to the rainforest and its inhabitants.
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