The exclusive Los Angeles enclave of Beverly Hills has long been synonymous with a glamorous lifestyle, exorbitant mansions and star-studded streets. But times are changing, and the rich and famous are now moving toward a less materialistic and more valuable life currency: health.
The idea of success measured in terms of health and wellbeing is the driving force behind Beverly Hills’ latest campaign: WELLTH. With legendary supermodel Christie Brinkley as its ambassador, the program showcases the best in health, wellness and mindfulness that the city has to offer through a number of special packages at five-star hotels, restaurants and day spas citywide. You can sample a few on your own customised weekend of wellness.
Check in to the city’s most prestigious postcode, 90210, at the Montage Beverly Hills. Set in the heart of the famed Golden Triangle luxury shopping precinct, the hotel is home to one of the most indulgent spas in the city. Spanning almost 2,000 square metres, Spa Montage offers a huge range of health and wellness treatments including the Elements of Wellness Signature Experience: a personalised blend of aromatherapy, massage and reflexology. Following the treatment, relax in the opulent mineral pool or Turkish steam room. Or take a class, such as Mindful Morning Flow, Rest and Recharge Yoga or Body Sculpting. Book the hotel’s Relax and Revive package and you’ll get a US$100 daily credit to use at the spa.
Start your day with a signature cardio barre class at Physique 57, just up the road from the Montage. This exclusive fitness brand has studios in New York, the Hamptons, Dubai and Bangkok and a high-profile clientele. Although there’s little equipment used, barre workouts are surprisingly gruelling. Popular among celebrities and supermodels, classes draw from ballet, yoga and pilates, with high repetitions of small-range exercises that target specific muscle groups, toning the body from head to toe. Physique 57’s ‘interval overload’ method claims to deliver results after only eight classes.
Cool down with a 10-minute walk to Matthew Kenney NM, a contemporary vegan café serving fresh, healthy fare. The café was developed in partnership with luxury retailer Neiman Marcus and opened late last year in their flagship store on Wilshire Boulevard. Kenney is a plant-based chef and wellness entrepreneur with a dining philosophy that focuses on clean, nutritious food. The menu is inspired by Southern Californian cuisine, offering dishes such as Tuscan kale Caesar salad and macaroni and cheese with a creamy cashew sauce. All dishes are designed to have a positive impact on sleep patterns and energy levels.
After the morning’s strenuous sweat session, you’ve earned another spa treatment. Head to The Spa on Rodeo for a Dynamic Detox Cupping session, an ancient practice with its roots in Egypt, China and the Middle East. Cupping creates suction and lifts and stretches the muscle tissue, draining toxins and waste through the lymphatic system, and is believed to encourage blood flow and ease inflammation.
For a little sartorial indulgence, book in a visit to The House of Bijan, regarded as the most expensive store in the world. A shrine to the late Iranian-American menswear designer Bijan Pakzad, this store has had an appointment-only philosophy since it opened at 420 N Rodeo Drive in 1976; passersby may only peer in through the large (and spotless) windows. Those lucky enough to step inside will join fellow clientele including Barack Obama, Giorgio Armani and Oscar de la Renta. Browse the selection of US$1,200 ties and US$25,000 suits, all the while surrounded by stylish attendants, and be sure to take in Bijan’s custom Bugatti Veyron parked out the front. This US$1.7 million car was parked on the street as a tribute to the late designer, and has become an attraction along Rodeo Drive just as much as the store itself.
The House of Bijan